{"product_id":"the-digital-seeker-9780231202206","title":"The Digital Seeker","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eRaj K. De Datta offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He pinpoints the power of seeker-centric philosophy—asking not simply what does someone want, but \u003ci\u003ewhy\u003c\/i\u003e they want it—in order to achieve transformative results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eEvery commerce business today needs to build the DNA of a technology company. \u003ci\u003eThe Digital Seeker \u003c\/i\u003eshows how businesses can practically create technology-led shopping experiences that get to the heart of what consumers seek. -- Niraj Shah, CEO and cofounder, Wayfair\u003cbr\u003eI've had the privilege of learning from the playbooks of strong Silicon Valley founders at companies like AirBnB, Pinterest, and Instacart. Raj K. De Datta puts his finger on the heart of digital disruptors—meeting deeply unmet consumer needs by delivering what they seek, rather than just what they say. -- Jeff Jordan, general partner, Andreesen Horowitz\u003cbr\u003eJust as we at Khan Academy designed an online student-led experience, Raj K. De Datta explains how all digital organizations can design a seeker-led experience. \u003ci\u003eThe Digital Seeker\u003c\/i\u003e illuminates the promise of an accessible, individualized internet age. -- Sal Khan, founder, Khan Academy\u003cbr\u003e\u003ci\u003eThe Digital Seeker \u003c\/i\u003eleads business to a new level in the experience economy. Customers today desire more than mere products or services—they want an experience. \u003ci\u003eThe Digital Seeker \u003c\/i\u003eshows how business can create that experience online in a way that gets to the heart of what individual people seek. -- B. Joseph Pine II, coauthor of \u003ci\u003eThe Experience Economy: Competing for Customer Time, Attention, and Money\u003c\/i\u003e\u003cbr\u003eWhen the digital team gathers, team members come from different worlds—technology, marketing, finance, and products. \u003ci\u003eThe Digital Seeker\u003c\/i\u003e gives that team a common text to win together. -- Andy Main, CEO, Ogilvy\u003cbr\u003eIn \u003ci\u003eThe Digital Seeker, \u003c\/i\u003eRaj K. De Datta has provided what companies need most: A playbook, with concrete advice, on how organizations can build essential digital habits. Raj has lived this advice, has used it to build a massive company, and—most important—he draws on case studies from dozens of firms to show you where the future is going and what you need to succeed. This is essential reading for every CEO, entrepreneur, and digital thought leader—and a fantastic guide to building organizations that will thrive. -- Charles Duhigg, best-selling author of \u003ci\u003eThe Power of Habit\u003c\/i\u003e and \u003ci\u003eSmarter Faster Better\u003c\/i\u003e\u003cbr\u003e\u003ci\u003eThe Digital Seeker\u003c\/i\u003e is an exceptionally well-written and frank work about what it takes to succeed in a digital business. De Datta focuses not on the technical details of the digital world, but on the human side of what it takes to pull together a team and a strategy for digital services. He is generous in sharing previously developed solutions to clients’ problems as examples of best-practice problem-solving. -- J. Robert Rossman, dean emeritus, Illinois State University, and coauthor of \u003ci\u003eDesigning Experiences\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction: Embrace the Winning Formula\u003cbr\u003e1. Break Online\/Offline Boundaries\u003cbr\u003e2. Put the Seeker at the Center\u003cbr\u003e3. Swap Customers for Seekers\u003cbr\u003e4. Harness the Three As\u003cbr\u003e5. Build Your Digital Dreams; Don’t Buy Them\u003cbr\u003e6. Design for Disaster\u003cbr\u003e7. Recast Your Team to Ship\u003cbr\u003e8. Create Your Money-Making Architecture\u003cbr\u003e9. The Winning B2B Experience\u003cbr\u003e10. Max Out the R0\u003cbr\u003eAcknowledgments\u003cbr\u003eIndex","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":49400362172759,"sku":"9780231202206","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780231202206.jpg?v=1730470496","url":"https:\/\/bookcurl.com\/products\/the-digital-seeker-9780231202206","provider":"Book Curl","version":"1.0","type":"link"}