{"product_id":"the-digital-marketing-handbook-a-step-by-step-guide-to-creating-websites-that-sell-9781599186214","title":"The Digital Marketing Handbook: A Step-By-Step","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eWhat's Your Website's ROI?\u003c\/b\u003e  \u003cbr\u003e\u003cbr\u003e  Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, \u003ci\u003eThe Digital Marketing Handbook\u003c\/i\u003e by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales.  \u003cbr\u003e\u003cbr\u003e  Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to:  \u003cul\u003e\n\u003cli\u003eIntegrate a digital marketing plan with traditional marketing outreach efforts\u003c\/li\u003e\n\u003cli\u003eMaximize open rates, click-through rates, conversions, and sales\u003c\/li\u003e\n\u003cli\u003eAvoid the most common internet marketing mistakes that cause people to fail online \u003c\/li\u003e\n\u003cli\u003eBuild a large and responsive opt-in email list\u003c\/li\u003e\n\u003cli\u003eMaster Google AdWords, Facebook Advertising, and other traffic-generating tactics\u003c\/li\u003e\n\u003cli\u003eDrive quality leads to your online and offline storefronts\u003c\/li\u003e\n\u003cli\u003eProduce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms\u003c\/li\u003e\n\u003cli\u003eDesign hub sites, landing pages, and \"squeeze pages\" guaranteed to bring in leads\u003c\/li\u003e\n\u003c\/ul\u003e  Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction\u003cbr\u003e  Chapter 1: Choosing Your Online Business Model\u003cbr\u003e  Chapter 2: The P = S – E Formula for Maximizing Website ROI\u003cbr\u003e  Chapter 3: Marketing Funnels for Consumer Products \u003cbr\u003e  Chapter 4: Marketing Funnels for Business-to-Business \u003cbr\u003e  Chapter 5: Marketing Funnels for Service Firms\u003cbr\u003e  Chapter 6: Driving Traffic to Your Website with Online Marketing\u003cbr\u003e  Chapter 7: Driving Traffic to Your Website with Offline Marketing\u003cbr\u003e  Chapter 8: Winning with Blogging and Social Media Marketing\u003cbr\u003e  Chapter 9: Building Your Opt-In List\u003cbr\u003e  Chapter 10: Hub Sites, Landing Pages (Microsites), and Squeeze Pages\u003cbr\u003e  Chapter 11: Publishing an Online Newsletter\u003cbr\u003e  Chapter 12: Making Sales with Email Marketing \u003cbr\u003e  Chapter 13: Auto-Responders and Upsells\u003cbr\u003e  Chapter 14: Joint Ventures, Affiliate Marketing, and Licensing\u003cbr\u003e  Chapter 15: Membership Sites\u003cbr\u003e  Appendix A: Recommended Vendors\u003cbr\u003e  Appendix B: Software and Services\u003cbr\u003e  Appendix C: Sample Infographic\u003cbr\u003e  About the Author\u003cbr\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":51359696847191,"sku":"9781599186214","price":14.39,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781599186214.jpg?v=1754125440","url":"https:\/\/bookcurl.com\/products\/the-digital-marketing-handbook-a-step-by-step-guide-to-creating-websites-that-sell-9781599186214","provider":"Book Curl","version":"1.0","type":"link"}