{"product_id":"the-digital-frontier-9781119803249","title":"The Digital Frontier","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDiscover how to move forward with your own company's digital transformation with this accessible new resource from a global leader in his field\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Digital Frontier\u003c\/i\u003e, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You'll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you'll also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)\u003c\/li\u003e \u003cli\u003eA detailed description of the digital transformation gripping companies across a variety of industries in functional areas \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWhy I wrote this book and why you should read it 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 – Setting the Context 8\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLet There Be Value Creation 8\u003c\/p\u003e \u003cp\u003eThe Technology That Powers It 27\u003c\/p\u003e \u003cp\u003eThe Key Consumer Trends of The Next Decade 47\u003c\/p\u003e \u003cp\u003eStepping Back Before Diving In 72\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 - How Companies Reach Consumers 80\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFuture of out of home media 82\u003c\/p\u003e \u003cp\u003eFuture of TV advertising 89\u003c\/p\u003e \u003cp\u003eA new kind of personal device 97\u003c\/p\u003e \u003cp\u003eA new way of building Ad creatives 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 - How Companies Engage with Consumers 114\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHarnessing your consumer base 116\u003c\/p\u003e \u003cp\u003eThe future of loyalty programs 124\u003c\/p\u003e \u003cp\u003eProviding additional value through digital products 132\u003c\/p\u003e \u003cp\u003eEngaging through the intangibles 139\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 - How Consumers Transact 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe future of at home eCommerce 151\u003c\/p\u003e \u003cp\u003eThe future of on the go commerce 160\u003c\/p\u003e \u003cp\u003eThe future of Browse purchases 168\u003c\/p\u003e \u003cp\u003eThe future of consultation 176\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 - How Companies Create Products and Brands 184\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe future of consumer research 186\u003c\/p\u003e \u003cp\u003eFuture of personalization 194\u003c\/p\u003e \u003cp\u003eContinued relevance of brands 202\u003c\/p\u003e \u003cp\u003eThe future localized franchise 210\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 - How Companies Manufacture and Distribute Products 218\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe factory of the future 220\u003c\/p\u003e \u003cp\u003eFuture logistics 228\u003c\/p\u003e \u003cp\u003eDigitization of the route to market 236\u003c\/p\u003e \u003cp\u003eThe circular economy of the future 244\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 - How Companies Work Together 252\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe future of finance 255\u003c\/p\u003e \u003cp\u003eThe future of employment 265\u003c\/p\u003e \u003cp\u003eThe future of leadership 273\u003c\/p\u003e \u003cp\u003eThe future of government 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 - Making the Transformation Happen 287\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe 33 framework – 9 steps to build and execute a digital transformation 289\u003c\/p\u003e \u003cp\u003eEPIC 1 – IMAGINE your digital future 292\u003c\/p\u003e \u003cp\u003eEPIC 2 – BUILD your transformation unit 301\u003c\/p\u003e \u003cp\u003eEPIC 3 – OPERATE the digital transformation 309\u003c\/p\u003e \u003cp\u003eEpilogue 319\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407157829975,"sku":"9781119803249","price":25.92,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-digital-frontier-9781119803249","provider":"Book Curl","version":"1.0","type":"link"}