{"product_id":"the-digital-business-startup-workbook-9780857082855","title":"The Digital Business StartUp Workbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eHow do I know if my idea will work?\u003cbr\u003e How do I decide on the business model?\u003cbr\u003e How do I find my audience?\u003c\/p\u003e \u003cp\u003e\u003cb\u003eYour digital business start-up journey begins here.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrom the bestselling author of \u003ci\u003eThe Small Business Start-up Workbook\u003c\/i\u003e, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.\u003c\/p\u003e \u003cp\u003eLearn how to:\u003c\/p\u003e \u003cp\u003e Assess whether your business idea will work online\/digitally\u003cbr\u003e  Choose the right business model for your proposition and avoid wasting time\u003cbr\u003e  Assess demand, viability and uncover untapped needs and gaps in the market\u003cbr\u003e  Build a usable, engaging website and mobile app\u003cbr\u003e  Create a buzz us\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eA thoroughly practical guide to starting up a digital business, covering a full journey from idea to exit a solid practical guide. (TalkBusiness, July 2012)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDedication and Acknowledgements vii\u003c\/p\u003e \u003cp\u003eForeword ix\u003c\/p\u003e \u003cp\u003eIntroduction – Generation Entrepreneur: Open for Business 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1 – Starting Up Your Own Digital Business \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep One:The Big Idea – Create and Evolve Your Concept 9\u003c\/p\u003e \u003cp\u003eStep Two: Choose Your Business Model 25\u003c\/p\u003e \u003cp\u003eStep Three: Assess Viability and Create a Customer-Centric Business Plan 51\u003c\/p\u003e \u003cp\u003eStep Four: Fund Your Venture 81\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2 – Building Your Business \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep Five: Build Your Website 111\u003c\/p\u003e \u003cp\u003eStep Six: Build Your Mobile App and Mobile-Friendly Site 153\u003c\/p\u003e \u003cp\u003eStep Seven: Build Your Team 167\u003c\/p\u003e \u003cp\u003eStep Eight: Build Your Brand 193\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 – Running and Growing Your Business \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStep Nine: Effective Online Marketing 207\u003c\/p\u003e \u003cp\u003eStep Ten: Measure and Improve your Marketing and Website Performance 229\u003c\/p\u003e \u003cp\u003eStep Eleven: Creating a Buzz Using People Power 245\u003c\/p\u003e \u003cp\u003eStep Twelve: Selling Up 271\u003c\/p\u003e \u003cp\u003eThe Definitive Online Business Success Checklist 287\u003c\/p\u003e \u003cp\u003eAbout Cheryl Rickman 291\u003c\/p\u003e \u003cp\u003eReferences 293\u003c\/p\u003e \u003cp\u003eIndex 295 \u003c\/p\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":49406274044247,"sku":"9780857082855","price":13.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780857082855.jpg?v=1730495191","url":"https:\/\/bookcurl.com\/products\/the-digital-business-startup-workbook-9780857082855","provider":"Book Curl","version":"1.0","type":"link"}