{"product_id":"the-design-thinking-toolbox-9781119629191","title":"The Design Thinking Toolbox","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface 5\u003c\/p\u003e \u003cp\u003eThe Toolbox in a nutshell 10\u003c\/p\u003e \u003cp\u003eThe global survey 13\u003c\/p\u003e \u003cp\u003eWhat is design thinking? 17\u003c\/p\u003e \u003cp\u003eQuick start 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003eThe Toolbox 36\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWarm-ups that fit the setting 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eClapping game 41\u003c\/p\u003e \u003cp\u003eBingo 42\u003c\/p\u003e \u003cp\u003eStop \u0026amp; go 43\u003c\/p\u003e \u003cp\u003e30 circles 44\u003c\/p\u003e \u003cp\u003eNinja 45\u003c\/p\u003e \u003cp\u003eMarshmallow challenge 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003eUnderstand 47 \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eProblem statement 49\u003c\/p\u003e \u003cp\u003eDesign principles 53\u003c\/p\u003e \u003cp\u003eInterview for empathy 57\u003c\/p\u003e \u003cp\u003eExplorative interview 63\u003c\/p\u003e \u003cp\u003eAsk 5x why 67\u003c\/p\u003e \u003cp\u003e5W+H questions 71\u003c\/p\u003e \u003cp\u003eJobs to be done 75\u003c\/p\u003e \u003cp\u003eExtreme users\/lead users 79\u003c\/p\u003e \u003cp\u003eStakeholder map 83\u003c\/p\u003e \u003cp\u003eEmotional response cards 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eObserve 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmpathy map 93\u003c\/p\u003e \u003cp\u003ePersona\/user profile 97\u003c\/p\u003e \u003cp\u003eCustomer journey map 103\u003c\/p\u003e \u003cp\u003eAEIOU 107\u003c\/p\u003e \u003cp\u003eAnalysis questions builder 111\u003c\/p\u003e \u003cp\u003ePeers observing peers 115\u003c\/p\u003e \u003cp\u003eTrend analysis 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDefine point of view 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“How might we...” question 125\u003c\/p\u003e \u003cp\u003eStorytelling 129\u003c\/p\u003e \u003cp\u003eContext mapping 133\u003c\/p\u003e \u003cp\u003eDefine success 137\u003c\/p\u003e \u003cp\u003eVision cone 141\u003c\/p\u003e \u003cp\u003eCritical items diagram 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIdeate 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBrainstorming 151\u003c\/p\u003e \u003cp\u003e2x2 matrix 155\u003c\/p\u003e \u003cp\u003eDot voting 159\u003c\/p\u003e \u003cp\u003e6-3-5 method 163\u003c\/p\u003e \u003cp\u003eSpecial brainstorming 167\u003c\/p\u003e \u003cp\u003eAnalogies \u0026amp; benchmarking as inspiration 171\u003c\/p\u003e \u003cp\u003eNABC 177\u003c\/p\u003e \u003cp\u003eBlue ocean tool \u0026amp; buyer utility map 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePrototype 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFrequently used kinds of prototypes 187\u003c\/p\u003e \u003cp\u003eExploration map 195\u003c\/p\u003e \u003cp\u003ePrototype to test 199\u003c\/p\u003e \u003cp\u003eService blueprint 203\u003c\/p\u003e \u003cp\u003eMVP 207\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTest 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTesting sheet 213\u003c\/p\u003e \u003cp\u003eFeedback capture grid 217\u003c\/p\u003e \u003cp\u003ePowerful questions in experience testing 221\u003c\/p\u003e \u003cp\u003eSolution interview 225\u003c\/p\u003e \u003cp\u003eStructured usability testing 229\u003c\/p\u003e \u003cp\u003eA\/B testing 233\u003c\/p\u003e \u003cp\u003e\u003cb\u003eReflect 237\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eI like, I wish, I wonder 239\u003c\/p\u003e \u003cp\u003eRetrospective “sailboat” 243\u003c\/p\u003e \u003cp\u003eCreate a pitch 247\u003c\/p\u003e \u003cp\u003eLean canvas 251\u003c\/p\u003e \u003cp\u003eLessons learned 255\u003c\/p\u003e \u003cp\u003eRoad map for implementation 259\u003c\/p\u003e \u003cp\u003eProblem to growth \u0026amp; scale innovation funnel 263\u003c\/p\u003e \u003cp\u003e\u003cb\u003eApplications 267\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUniversities: ME310 at Stanford University 269\u003c\/p\u003e \u003cp\u003eCompanies: “Co-creation toolbox” by Siemens 273\u003c\/p\u003e \u003cp\u003eIntrapreneurship: “Kickbox” by Swisscom 277\u003c\/p\u003e \u003cp\u003eTransformation: “Digital transformation road map” 281\u003c\/p\u003e \u003cp\u003ePromotion of young talent: “Young innovators” 285\u003c\/p\u003e \u003cp\u003ePersonal change: “Design thinking life 289\u003c\/p\u003e \u003cp\u003eClosing words 293\u003c\/p\u003e \u003cp\u003eAuthors \u0026amp; contributors 296\u003c\/p\u003e \u003cp\u003eSources and index 301\u003c\/p\u003e \u003cp\u003eWorkshop Planning Canvas 309\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866406662487,"sku":"9781119629191","price":23.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119629191.jpg?v=1722278497","url":"https:\/\/bookcurl.com\/products\/the-design-thinking-toolbox-9781119629191","provider":"Book Curl","version":"1.0","type":"link"}