{"product_id":"the-design-thinking-playbook-9781119467472","title":"The Design Thinking Playbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword 7\u003c\/p\u003e \u003cp\u003eIntroduction 10\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Understand Design Thinking 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 What needs are addressed in the Playbook? 14\u003c\/p\u003e \u003cp\u003e1.2 Why is process awareness key? 36\u003c\/p\u003e \u003cp\u003e1.3 How to get a good problem statement 50\u003c\/p\u003e \u003cp\u003e1.4 How to discover user needs 58\u003c\/p\u003e \u003cp\u003e1.5 How to build empathy with the user 72\u003c\/p\u003e \u003cp\u003e1.6 How to find the right focus 80\u003c\/p\u003e \u003cp\u003e1.7 How to generate ideas 90\u003c\/p\u003e \u003cp\u003e1.8 How to structure and select ideas 98\u003c\/p\u003e \u003cp\u003e1.9 How to create a good prototype 108\u003c\/p\u003e \u003cp\u003e1.10  How to test efficiently 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Transform Organizations 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 How to design a creative space and environment 132\u003c\/p\u003e \u003cp\u003e2.2 What are the benefits of interdisciplinary teams? 144\u003c\/p\u003e \u003cp\u003e2.3 How to visualize ideas and stories 158\u003c\/p\u003e \u003cp\u003e2.4 How to design a good story 168\u003c\/p\u003e \u003cp\u003e2.5 How to trigger change as a facilitator 180\u003c\/p\u003e \u003cp\u003e2.6 How to prepare the organization for a new mindset 190\u003c\/p\u003e \u003cp\u003e2.7 Why strategic foresight becomes a key capability 198\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Design the Future 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Why systems thinking helps to understand complexity 212\u003c\/p\u003e \u003cp\u003e3.2 How to apply lean business model thinking 224\u003c\/p\u003e \u003cp\u003e3.3 Why business ecosystem design becomes the ultimate lever  240\u003c\/p\u003e \u003cp\u003e3.4 How to bring it home 254\u003c\/p\u003e \u003cp\u003e3.5 Why some design criteria will change in the digital paradigm  266\u003c\/p\u003e \u003cp\u003e3.6 How to kick-start digital transformation 278\u003c\/p\u003e \u003cp\u003e3.7 How artificial intelligence creates a personalized customer experience 292\u003c\/p\u003e \u003cp\u003e3.8 How to combine design thinking and data analytics to spur agility 302\u003c\/p\u003e \u003cp\u003eClosing words 314\u003c\/p\u003e \u003cp\u003eAuthors 323\u003c\/p\u003e \u003cp\u003eSources 335\u003c\/p\u003e \u003cp\u003eIndex 338\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407060574551,"sku":"9781119467472","price":23.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119467472.jpg?v=1730498034","url":"https:\/\/bookcurl.com\/products\/the-design-thinking-playbook-9781119467472","provider":"Book Curl","version":"1.0","type":"link"}