{"product_id":"the-design-agenda-9780471941064","title":"The Design Agenda","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:\u003cbr\u003e * draws on the best methods to provide practical guidance oneffective design management\u003cbr\u003e \u003cbr\u003e * contains a unique resource guide to enable further study andresearch\u003cbr\u003e \u003cbr\u003e * contains contemporary examples to illustrate the value of wellmanaged design\u003cbr\u003e In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information t\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWhat Is Design?\u003cbr\u003e \u003cbr\u003e The Value of Design.\u003cbr\u003e \u003cbr\u003e Corporate Design Strategies.\u003cbr\u003e \u003cbr\u003e Design and the Organisation.\u003cbr\u003e \u003cbr\u003e Design Audits.\u003cbr\u003e \u003cbr\u003e Design Management--Setting the Agenda.\u003cbr\u003e \u003cbr\u003e Resource Guide.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402686505303,"sku":"9780471941064","price":64.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471941064.jpg?v=1730481233","url":"https:\/\/bookcurl.com\/products\/the-design-agenda-9780471941064","provider":"Book Curl","version":"1.0","type":"link"}