{"product_id":"the-customer-of-the-future-9781400213634","title":"The Customer of the Future","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eWith emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers.\u003c\/strong\u003e \u003cstrong\u003eTomorrow''s customers need to be targeted today!\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eCustomer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe Customer of the Future\u003c\/em\u003e explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increas­ing demands by helping you do the following:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the ten defining strategies for a customer experience-focused company.\u003c\/li\u003e\n\u003cli\u003eImplement new techniques to shift the entire company fro\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HarperCollins Focus","offers":[{"title":"Default Title","offer_id":48866671034711,"sku":"9781400213634","price":16.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781400213634.jpg?v=1722279725","url":"https:\/\/bookcurl.com\/products\/the-customer-of-the-future-9781400213634","provider":"Book Curl","version":"1.0","type":"link"}