{"product_id":"the-customer-education-playbook-9781119822509","title":"The Customer Education Playbook","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction vii\u003c\/p\u003e \u003cp\u003eChapter 1 How Customer Education Transforms Prospects to Champions 1\u003c\/p\u003e \u003cp\u003eChapter 2 Customer Education as a Catalyst for Business Growth 7\u003c\/p\u003e \u003cp\u003eChapter 3 Step 1: Maximize Impact by Aligning Customer Education to Business Goals 19\u003c\/p\u003e \u003cp\u003eChapter 4 Step 2: Motivate Customers by Curating Their Path to Awesome 39\u003c\/p\u003e \u003cp\u003eChapter 5 Step 3: Personalize Learning by Focusing on What Your Customers Need to Know 51\u003c\/p\u003e \u003cp\u003eChapter 6 Step 4: Execute Your Strategy Flawlessly with a Development Plan 63\u003c\/p\u003e \u003cp\u003eChapter 7 Step 5: Video or Course? Choosing the Right Content Format for the Job 77\u003c\/p\u003e \u003cp\u003eChapter 8 Step 6: Make Content Engaging and Efficient for the Busy Customer 95\u003c\/p\u003e \u003cp\u003eChapter 9 Step 7: Who Trains the Trainers? Transforming Your Team into Experts 111\u003c\/p\u003e \u003cp\u003eChapter 10 Step 8: Design Learning Experiences That Lead to Behavioral Change 127\u003c\/p\u003e \u003cp\u003eChapter 11 Step 9: Make Sure Your Customers Consume Your Content 141\u003c\/p\u003e \u003cp\u003eChapter 12 Step 10: Did It Work? Measuring the Success of Your Content 157\u003c\/p\u003e \u003cp\u003eChapter 13 Step 11: Actionable Strategies to Improve Your Content 171\u003c\/p\u003e \u003cp\u003eChapter 14 Step 12: Demonstrate the ROI of Customer Education 187\u003c\/p\u003e \u003cp\u003eChapter 15 Your Roadmap to High-Performance Customer Education 199\u003c\/p\u003e \u003cp\u003eChapter 16 Looking Ahead: The Future of Customer Education 209\u003c\/p\u003e \u003cp\u003eAcknowledgments 217\u003c\/p\u003e \u003cp\u003eAbout the Authors 221\u003c\/p\u003e \u003cp\u003eIndex 223\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407163171159,"sku":"9781119822509","price":18.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119822509.jpg?v=1730498391","url":"https:\/\/bookcurl.com\/products\/the-customer-education-playbook-9781119822509","provider":"Book Curl","version":"1.0","type":"link"}