{"product_id":"the-customer-copernicus-how-to-be-customerled-9780367564636","title":"The Customer Copernicus How to be CustomerLed","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eSome companies are great for customers â not only do they care but they change whole markets to work better for the customers they serve. Think of Amazon, easyJet and Sky. They make things easier and improve what really matters â obvious, surely? They have also enjoyed huge business success, growing and making plenty of money. \u003c\/p\u003e\u003cp\u003eThe Customer Copernicus answers the question that follows â if itâs obvious and attractive why is it so rare? And then it answers a second question, because Tesco, O2 and Wells Fargo were like this once. Why, having mastered it, would you ever stop? Because all three did, and two ended up in court. \u003c\/p\u003e\u003cp\u003eThe Customer Copernicus explains how to become and how to stay customer-led. Essential reading for leaders and teams who want their organisations to stay competitive by developing a more purposeful and innovative culture.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e‘Everyone talks about being customer-led, very few do it for real. \u003ci\u003eThe Customer Copernicus\u003c\/i\u003e explains why, based on real-world examples. It has practical guidance on how to do better. If you’re saying you want to be a customer-led success, read this. It will help.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePeter Duffy\u003c\/strong\u003e,\u003cem\u003e CEO Moneysupermarket Group\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘Business leaders often say “we are customer focused” and the words sound good. But how often are they true? Like the great astronomer Copernicus, \u003ci\u003eThe Customer Copernicus\u003c\/i\u003e is a different way of looking at the world showing what “customer focus” really means. Fact-based, opinionated, challenging and ultimately inspiring, Dawson and Meehan explain how “outside-in” beliefs can transform an ailing business into a financial success and an innovator making life better for its customers. If you have time for only one business book this year, this would be the one.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGavin Esler\u003c\/strong\u003e,\u003cem\u003e award winning television and radio broadcaster, novelist and journalist\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘Charlie Dawson and Seán Meehan explain very vividly what it takes to transform an organisation towards a customer centricity and how to avoid falling back into old habits. The different case studies are brilliant examples of how companies can achieve a sustainable shift towards an outside-in customer-led organisation and that all starts with a strong belief to do the right thing for its customers. Especially in today’s time, this book is a great reminder and a demonstration that organisations will only deliver superior business results in the long term if they put the customer needs at the centre of their marketing activities.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRolf Fallegger\u003c\/strong\u003e,\u003cem\u003e Member of Group Management and Head of Marketing, Lindt \u0026amp; Sprüngli\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘The most inspiring and impressive entrepreneurs and founders I know believe unconditionally in putting customers and the frontline first. \u003ci\u003eThe Customer Copernicus \u003c\/i\u003eis really refreshing and hugely important, especially today – it ought to be on the desk of every CEO!’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKim Fausing\u003c\/strong\u003e,\u003cem\u003e President and CEO, Danfoss\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e‘Customer-centric systems and behaviours are the key to success. But if it’s that obvious why is it so hard to do ... and harder yet to sustain? Dawson and Meehan take this puzzling conundrum and propose well thought out and actionable solutions. A must read for business leaders navigating today’s markets.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDan Futter\u003c\/strong\u003e,\u003cem\u003e Chief Commercial Officer, The Dow Chemical Company\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘Outside-in thinking with the customer at the centre, sustained by many Moments of Belief, has been critical to DBS’ evolution. \u003ci\u003eThe Customer Copernicus\u003c\/i\u003e will put you on this path.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePiyush Gupta\u003c\/strong\u003e,\u003cem\u003e CEO DBS\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘CEOs never fail to say that the customer is the heart of their business – and some might even believe it – but they seldom do what it takes to make it a reality. This book lifts the veil. It shows what customer focus actually means, how companies put it into practice, and how they keep it alive amid all the vicissitudes of business life. This book helps companies to survive.’ \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAnthony Hilton\u003c\/strong\u003e,\u003cem\u003e author, broadcaster and award winning journalist\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘The definitive book on how to build, nurture, and\u003ci\u003e sustain\u003c\/i\u003e a customer-led organisation. Dawson and Meehan show how firms through shared beliefs, systems, processes, and engrained customer obsession make it “how things are \u003ci\u003ealways\u003c\/i\u003e done around here.”’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBernie Jaworski\u003c\/strong\u003e,\u003cem\u003e Peter F. Drucker Chair in Management and the Liberal Arts, Drucker School of Management\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘At Tesco in thirty years we went from a 10% to a 30% market share. We did it by becoming more and more customer focused. Seán and Charlie have worked hard to find out how it was done by Tesco and many other businesses besides. Lots to learn here.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTim Mason\u003c\/strong\u003e,\u003cem\u003e CEO, Eagle Eye and former Deputy CEO, Tesco\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘For those who want to turn the prevailing “inside out” view in companies to “outside in” and ensure long-term success.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePaul Polman\u003c\/strong\u003e,\u003cem\u003e co-founder, Imagine and former CEO, Unilever \u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘Putting customers first is simple to say but hard to do. Using real-world stories, \u003ci\u003eThe Customer Copernicus\u003c\/i\u003e shows why and what it takes to succeed. These ideas would be useful to anyone looking to run a more successful, more sustainable business.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDavid Potts\u003c\/strong\u003e,\u003cem\u003e CEO, Morrisons\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘Customers are the lifeblood of any healthy business. \u003ci\u003eThe Customer Copernicus\u003c\/i\u003e explains how and why they need to be at the centre of our thinking and why this is much more difficult than it may seem.’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWoods Staton\u003c\/strong\u003e,\u003cem\u003e Executive Chairman, Arcos Dorados\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e‘\u003cem\u003eThe Customer Copernicus\u003c\/em\u003e produces the answer to a pertinent question – if the customer at the centre of business thinking is such simple common sense, why do most organisations find it so difficult?’\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSir John Timpson\u003c\/strong\u003e,\u003cem\u003e Chairman, Timpson\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction: Why Should I Believe You? 1. Why Customer-Led Beliefs Matter 2. What Being Customer-Led Looks Like 3. What Being Customer-Led Feels Like 4. Creating Customer-Led Beliefs 5. Losing Customer-Led Beliefs 6. Protecting Customer-Led Beliefs Conclusion: Believe in Better\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd (Sales)","offers":[{"title":"Default Title","offer_id":51017964486999,"sku":"9780367564636","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780367564636.jpg?v=1750775211","url":"https:\/\/bookcurl.com\/products\/the-customer-copernicus-how-to-be-customerled-9780367564636","provider":"Book Curl","version":"1.0","type":"link"}