{"product_id":"the-customer-catalyst-9781119575085","title":"The Customer Catalyst","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eHow organisations can drive growth in the Customer Economy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace  putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. \u003ci\u003eThe Customer Catalyst \u003c\/i\u003eshows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth.\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eFuture business models are no longer about functions  they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer's buying process, and this is only set to increase. This is already changi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword vii\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eGrowth xxiii\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1 Voice 1\u003c\/p\u003e \u003cp\u003eChapter 2 Culture 29\u003c\/p\u003e \u003cp\u003eChapter 3 Experience 63\u003c\/p\u003e \u003cp\u003eChapter 4 Technology 97\u003c\/p\u003e \u003cp\u003eChapter 5 Digital 131\u003c\/p\u003e \u003cp\u003eChapter 6 Success 155\u003c\/p\u003e \u003cp\u003eChapter 7 Health 185\u003c\/p\u003e \u003cp\u003eChapter 8 Engagement 227\u003c\/p\u003e \u003cp\u003eChapter 9 Co-creation 251\u003c\/p\u003e \u003cp\u003eChapter 10 Advocacy 293\u003c\/p\u003e \u003cp\u003eSome final words 331\u003c\/p\u003e \u003cp\u003eIndex 335\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49407087903063,"sku":"9781119575085","price":18.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119575085.jpg?v=1730498136","url":"https:\/\/bookcurl.com\/products\/the-customer-catalyst-9781119575085","provider":"Book Curl","version":"1.0","type":"link"}