{"product_id":"the-creation-of-the-extraordinary-perspectives-on-luxury-9783658295370","title":"The Creation of the Extraordinary: Perspectives","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eLuxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eThe State of Luxury Research: A Bibliometric Citation Analysis.- Perspectives on Luxury: An Integrative Model.- Decoding Luxury Brand Communications.- Implications for Luxury Brand Management. ","brand":"Springer-Verlag Berlin and Heidelberg GmbH \u0026 Co. KG","offers":[{"title":"Default Title","offer_id":51044714283351,"sku":"9783658295370","price":42.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9783658295370.jpg?v=1750962504","url":"https:\/\/bookcurl.com\/products\/the-creation-of-the-extraordinary-perspectives-on-luxury-9783658295370","provider":"Book Curl","version":"1.0","type":"link"}