{"product_id":"the-corporatization-of-the-business-school-9781138191204","title":"The Corporatization of the Business School","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eWith business schools becoming increasingly market-driven, questionable trends have emerged, such as the conflation of academic and corporate management, and the notion that academics and students are market players, who respond rationally to market signals. \u003c\/p\u003e\u003cp\u003eUsing individual studies from leading scholars in a variety of disciplines and countries, this book identifies the global pressures behind these trends. It focuses on the debates surrounded the commercialization of business schools, and the rise of different methods of measuring their success. In their unique approach, the authors and editors discuss the impact of the confrontation between the timeless values embodied by Minerva, the Roman goddess of Wisdom, and the hard realities of competition and corporatization in modern society. \u003c\/p\u003e\u003cp\u003eThis book will be compelling reading for students and academics in critical management studies, organizational studies, public management and higher education, as well as for\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'A trenchant and timely analysis exposing growing tensions between academic ideals and the pressures of corporatism; and how these result in paradoxical and unintended practices. It is essential reading for everyone concerned about the future of business schools and higher education.'\u003c\/strong\u003e - \u003cem\u003eRajani Naidoo, Director, International Centre for Higher Education Management, University of Bath, UK\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e'This book on business schools makes an important contribution to the increasing number of studies of universities. The focus of this book is on the emergence and significance of business schools in the contemporary university. The editors have assembled a set of essays which are critical, thoughtful and which pose significant challenges to the nature of university business schools. A must read for anyone interested in the phenomenon of the business school; especially for scholars who work in and around university business schools.' - \u003c\/strong\u003e\u003cem\u003eIrvine Lapsley, Professor of Accounting Emeritus, University of Edinburgh Business School, UK\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003e1. Exploring and Experiencing the Corporate Business School \u003c\/strong\u003e\u003cem\u003eTony Huzzard, Mats Benner and Dan Kärreman\u003c\/em\u003e \u003cstrong\u003e2.\u003c\/strong\u003e\u003cem\u003e \u003c\/em\u003e\u003cstrong\u003eBusiness Schools in Their University Setting: a historical perspective \u003c\/strong\u003e\u003cem\u003eMats Benner\u003c\/em\u003e \u003cstrong\u003e3.\u003c\/strong\u003e\u003cem\u003e \u003c\/em\u003e\u003cstrong\u003eA Mania for Assessment: How an audit culture undermines the purpose of universities\u003c\/strong\u003e \u003cem\u003eDennis Tourish, Russell Craig and Joel Amernic\u003c\/em\u003e \u003cstrong\u003e4. The University\/Bureaucracy Complex: Accreditation, globalization and the corporatized business school \u003c\/strong\u003e\u003cem\u003eAlexander Paulsson\u003c\/em\u003e\u003cstrong\u003e 5. How to Become Less Excellent \u003c\/strong\u003e\u003cem\u003eNick Butler and Sverre Spoelstra\u003c\/em\u003e \u003cstrong\u003e6. (Un)Conditional Surrender? Why Do Professionals Willingly Comply with Managerialism? \u003c\/strong\u003e\u003ci\u003eMats Alvesson and Andre Spicer \u003c\/i\u003e\u003cstrong\u003e7. Uncreative Destruction: Competition and positional games in higher education \u003c\/strong\u003e\u003ci\u003eMats Alvesson and Dan Kärreman \u003c\/i\u003e\u003cstrong\u003e8. Being Branded by the Business School \u003c\/strong\u003e\u003ci\u003eTony Huzzard and Allanah Johnston \u003c\/i\u003e\u003cstrong\u003e9. From Consumer to Brand: Exploring the commodification of the student in a university advertising campaign \u003c\/strong\u003e\u003ci\u003eConsuelo Vasquez, Sophie Del Fa, Viviane Sergi and Benoit Cordelier \u003c\/i\u003e\u003cstrong\u003e10. The Rise and Fall of a Management Education Programme: The tension between academic and vocational education in business schools \u003c\/strong\u003e\u003ci\u003eJens Rennstam and Peter Svensson \u003c\/i\u003e\u003cstrong\u003e11. Against Idle Complicity: Challenging the employability agenda in teaching and daily academic life \u003c\/strong\u003e\u003cem\u003eEkaterina Chertkovskaya and Peter Watt\u003c\/em\u003e \u003cstrong\u003e12. Being Edited: Academic journals and knowledge corporations \u003c\/strong\u003e\u003ci\u003eMartin Parker \u003c\/i\u003e\u003cstrong\u003e13. Mixing Oil and Water: On the co-production of professional and disciplinary goals in the modern business school \u003c\/strong\u003e\u003ci\u003eAlan Irwin \u003c\/i\u003e\u003cstrong\u003e14. Minerva Meets the Market: From managerialism to critical reflexivity \u003c\/strong\u003e\u003ci\u003eMats Benner and Tony Huzzard \u003c\/i\u003e\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":50577807966551,"sku":"9781138191204","price":37.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138191204.jpg?v=1746096780","url":"https:\/\/bookcurl.com\/products\/the-corporatization-of-the-business-school-9781138191204","provider":"Book Curl","version":"1.0","type":"link"}