{"product_id":"the-contrarian-effect-9780470237908","title":"The Contrarian Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eTake the traditional sales model, which is outdated and needs a serious makeover, and turn it on its head by applying the advice in \u003ci\u003eThe Contrarian Effect: Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite\u003c\/i\u003e. Find an entirely sound approach to building better client relationships and closing more sales by doing the exact opposite that conventional sales advice dictates. Re-examine the most well-worn sales tactics in the business and discover specific and actionable strategies and principles that will help you close more sales today.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgments vii\u003c\/p\u003e \u003cp\u003eIntroduction\u003c\/p\u003e \u003cp\u003eFrom the Old World to the New 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 1: Two Left Feet\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypical Tactics Are Out of Sync with the Market 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 2: Center of the Universe\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypical Tactics Are Focused on the Wrong Person 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 3: One-Night Stand\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypical Tactics Damage Relationships and Long-Term Potential 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSection 4: May Cause Headaches, Dizziness, and Internal Bleeding\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTypical Tactics Harm Reputations and Create Unintended Consequences 111\u003c\/p\u003e \u003cp\u003eContrarian Primer 137\u003c\/p\u003e \u003cp\u003ePendulum Swing 145\u003c\/p\u003e \u003cp\u003eReferences 151\u003c\/p\u003e \u003cp\u003eAbout the Authors 155\u003c\/p\u003e \u003cp\u003eIndex 157\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402307019095,"sku":"9780470237908","price":14.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470237908.jpg?v=1730480014","url":"https:\/\/bookcurl.com\/products\/the-contrarian-effect-9780470237908","provider":"Book Curl","version":"1.0","type":"link"}