{"product_id":"the-communicating-principal-9781475862621","title":"The Communicating Principal","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThe demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support.\u003c\/p\u003e\u003cp\u003eThe Communicating Principal: Practical Strategies for School Leaders provides real-world stories, best-practice guidelines, and practical communication checklists designed to help school leaders better understand their community and bring them in to co-create a vision for positive transformation. From social media and websites to crisis and internal messaging, this book shares systems and supports that make communicating easier and more effective. Every topic is covered from the lens of a principalwhat you need, how it can be done quickly and inexpensively, and how to measure success so that it c\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword\u003c\/p\u003e\u003cp\u003eAcknowledgments\u003c\/p\u003e\u003cp\u003eIntroduction\u003c\/p\u003e\u003cp\u003eChapter 1. The Case for Effective Communication: The Communication Principle\u003c\/p\u003e\u003cp\u003eSection I. Research\u003c\/p\u003e\u003cp\u003eChapter 2. Research as a Foundation\u003c\/p\u003e\u003cp\u003eChapter 3. Qualitative Research\u003c\/p\u003e\u003cp\u003eSection II. Planning\u003c\/p\u003e\u003cp\u003eChapter 4. Understanding Your Audiences\u003c\/p\u003e\u003cp\u003eChapter 5. Planning Your Work\u003c\/p\u003e\u003cp\u003eChapter 6. Messaging\u003c\/p\u003e\u003cp\u003eSection III. Implementation\u003c\/p\u003e\u003cp\u003eChapter 7. Communication Channels\u003c\/p\u003e\u003cp\u003eChapter 8. Social Media\u003c\/p\u003e\u003cp\u003eChapter 9. Supportive Systems\u003c\/p\u003e\u003cp\u003eChapter 10. Crisis Communication\u003c\/p\u003e\u003cp\u003eChapter 11. Working with the Media\u003c\/p\u003e\u003cp\u003eChapter 12. Internal Communication\u003c\/p\u003e\u003cp\u003eChapter 13. Culture Building\u003c\/p\u003e\u003cp\u003eChapter 14. Customer Service\u003c\/p\u003e\u003cp\u003eSection IV. Evaluating\u003c\/p\u003e\u003cp\u003eChapter 15. Measuring Your Work\u003c\/p\u003e\u003cp\u003eChapter 16. Data Collection\u003c\/p\u003e\u003cp\u003eChapter 17. Analytics\u003c\/p\u003e\u003cp\u003eSection V. In Closing\u003c\/p\u003e\u003cp\u003eChapter 18. Leading\u003c\/p\u003e\u003cp\u003eAppendix A\u003c\/p\u003e\u003cp\u003eAppendix B\u003c\/p\u003e\u003cp\u003eGlossary\u003c\/p\u003e\u003cp\u003eAdditional Resources\u003c\/p\u003e\u003cp\u003eAbout the Authors\u003c\/p\u003e","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":51040338837847,"sku":"9781475862621","price":76.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781475862621.jpg?v=1750946434","url":"https:\/\/bookcurl.com\/products\/the-communicating-principal-9781475862621","provider":"Book Curl","version":"1.0","type":"link"}