{"product_id":"the-common-sense-of-money-and-investments-9780471332121","title":"The Common Sense of Money and Investments","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eIn a world where ridiculously hyped tomes promising instant financial euphoria for ordinary citizens now vie with counsel on health and sex in every bookstore, old-fashioned common sense still takes the prize. Most of the would-be gurus, not to mention their customers, would hare been better off to read this one first. -From the foreword by Louis Rukeyser Timeless, common sense investment advice from an uncommonly sensible market observer The small investor frequently inquires whether a particular stock represents a safe speculation. His is a fantastic quest, something like a search for dry water, or still motion. The success magazines are seemingly developed on the theory that, if everyone works diligently enough, 110 million bank presidencies will open up. .unless their judgment is extraordinarily discriminating, those who ''get in on the ground floor'' are more than likely to end up in the basement. To succeed fully, an individual must gain control of himself and regulate potential \u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWHY INVEST?-A COMMON SENSE PROBLEM.\u003cbr\u003e \u003cbr\u003e A Common Sense View of Money.\u003cbr\u003e \u003cbr\u003e When to Enjoy the Fruits of Your Labor.\u003cbr\u003e \u003cbr\u003e Legitimate Objectives of Thrift.\u003cbr\u003e \u003cbr\u003e Outlets for Surplus Funds.\u003cbr\u003e \u003cbr\u003e The Mind of the Small Investor.\u003cbr\u003e \u003cbr\u003e The Radical and His Bonds.\u003cbr\u003e \u003cbr\u003e DONT'S FOR INVESTORS-AND A FEW AFFIRMATIONS.\u003cbr\u003e \u003cbr\u003e Tests of a Safe Investment.\u003cbr\u003e \u003cbr\u003e Why Not Get Rich Quick?\u003cbr\u003e \u003cbr\u003e Investing Without Red Tape.\u003cbr\u003e \u003cbr\u003e Investment Programs for Rich and Poor.\u003cbr\u003e \u003cbr\u003e When to Switch from Stocks to Bonds.\u003cbr\u003e \u003cbr\u003e How to Select an Honest Broker.\u003cbr\u003e \u003cbr\u003e How to Detect a Security Charlatan.\u003cbr\u003e \u003cbr\u003e Bucket Shops-and How to Keep Out of Them.\u003cbr\u003e \u003cbr\u003e High Finance-and the Public Good.\u003cbr\u003e \u003cbr\u003e Has the Day of Opportunities Passed?\u003cbr\u003e \u003cbr\u003e A Formula for Effective Thrift.\u003cbr\u003e \u003cbr\u003e FINANCIAL KNOWLEDGE AS A TOOL.\u003cbr\u003e \u003cbr\u003e Secrets of the Financial Page.\u003cbr\u003e \u003cbr\u003e Some Fallacies of the Investment Column.\u003cbr\u003e \u003cbr\u003e The Story Behind the Figures in a Financial Report.\u003cbr\u003e \u003cbr\u003e Soothsayers in Wall Street.\u003cbr\u003e \u003cbr\u003e Half Truths About Wall Street Affairs.\u003cbr\u003e \u003cbr\u003e Big Business Flirts with Virtue.\u003cbr\u003e \u003cbr\u003e Lessons From the Lives of Field Marshals of Industry.\u003cbr\u003e \u003cbr\u003e The Customer Buys the Plant.\u003cbr\u003e \u003cbr\u003e Banks for the Impecunious.\u003cbr\u003e \u003cbr\u003e \"One Dollar Down And-.\"\u003cbr\u003e \u003cbr\u003e Avoiding Bankruptcy in the Pantry.\u003cbr\u003e \u003cbr\u003e Picking Your Employer and Your Job.\u003cbr\u003e \u003cbr\u003e How to Turn Old Age from a Defeat Into a Triumph.\u003cbr\u003e \u003cbr\u003e On the Alleged Root of All Evil.\u003cbr\u003e \u003cbr\u003e Books as Stepping Stones to Business Success.\u003cbr\u003e \u003cbr\u003e APPENDIX.\u003cbr\u003e \u003cbr\u003e Bibliography.\u003cbr\u003e \u003cbr\u003e Glossary.\u003cbr\u003e \u003cbr\u003e Bond Yield Formula.\u003cbr\u003e \u003cbr\u003e Bond Interest Table.\u003cbr\u003e \u003cbr\u003e Table Showing Return on Dividend-Paying Stocks.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49525402763607,"sku":"9780471332121","price":24.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471332121.jpg?v=1731860379","url":"https:\/\/bookcurl.com\/products\/the-common-sense-of-money-and-investments-9780471332121","provider":"Book Curl","version":"1.0","type":"link"}