{"product_id":"the-commodification-of-childhood-9780822332688","title":"The Commodification of Childhood","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThrough a study of industry publications over much of the century, shows how the U.S. children's clothing industry produced increasingly refined categories of childhood\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e“Blending the sociologist’s theoretical rigor with the historian’s attention to detail and change, Daniel Thomas Cook offers us a striking and original explanation of how twentieth-century notions of childhood together with new marketing practices led to the modern autonomous child.”—Gary Cross, author of \u003ci\u003eThe Cute and the Cool: Wondrous Innocence and Modern American Children’s Culture\u003c\/i\u003e\u003cbr\u003e“Daniel Thomas Cook’s \u003ci\u003eThe Commodification of Childhood\u003c\/i\u003e is a pioneering and major contribution to our understanding of consumer culture. On the basis of his detailed and fascinating examination of children’s clothing marketing through the twentieth century, Cook constructs a larger template for understanding the complex and evolving relations between consumers and marketers. The theoretical discussions are a tour de force. A must-read for all scholars of consumer society.”—Juliet B. Schor, author of \u003ci\u003eThe Overspent American: Why We Want What We Don’t Need\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments ix\u003cbr\u003e 1\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Introduction \u003cbr\u003e 1\u003cbr\u003e 2\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e A Brief History of Childhood and Motherhood into the Twentieth Century \u003cbr\u003e 22\u003cbr\u003e 3 Merchandising, Motherhood, and Morality: Industry Origins and Child Welfare, 1917-1929 41\u003cbr\u003e 4 Pediocularity: From the Child’s Point of View 66\u003cbr\u003e 5\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e Reconfiguring Girlhood: Age Grading, Size Ranges, and Aspirational Merchandising in the 1930s \u003cbr\u003e 96\u003cbr\u003e 6\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e Baby Booms and Market Booms: Teen and Subteen Girls in the Postwar Marketplace 122\u003cbr\u003e 7\u003cb\u003e\u003ci\u003e \u003c\/i\u003e\u003c\/b\u003e\u003c\/i\u003e\u003ci\u003e Concluding Remarks 144 \u003cbr\u003e Appendix: Figures and Tables \u003ci\u003e \u003c\/i\u003e 153\u003cbr\u003e Notes 157\u003cbr\u003e Bibliography 181\u003cbr\u003e Index 201\u003c\/i\u003e","brand":"Duke University Press","offers":[{"title":"Default Title","offer_id":49406034674007,"sku":"9780822332688","price":22.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780822332688.jpg?v=1730494318","url":"https:\/\/bookcurl.com\/products\/the-commodification-of-childhood-9780822332688","provider":"Book Curl","version":"1.0","type":"link"}