{"product_id":"the-challenger-sale-9780670922857","title":"The Challenger Sale","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTHE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eMatthew Dixon and Brent Adamson share the secret to sales success: don''t just build relationships with customers. Challenge them!\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eWhat''s the secret to sales success?\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eIf you''re like most business leaders, you''d say it''s fundamentally about relationships - and you''d be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.\u003cbr\u003e\u003cbr\u003eTheir conclusion? The best salespeople don''t just build relationships with customers. They challenge them.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAny sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e______________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e''\u003cb\u003eIf you wish to become a better sales person, buy and read this book\u003c\/b\u003e and when you have finished buy \u003ci\u003eThe Challenger Customer\u003c\/i\u003e and read that!'' Amazon Reader Review\u003cbr\u003e\u003cbr\u003e''\u003cb\u003eRead it, think about it, implement it. \u003c\/b\u003eYou, and your organization, will be glad you did'' Professor Neil Rackham, author of \u003ci\u003eSPIN Selling\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eRead it, think about it, implement it. You, and your organization, will be glad you did * Professor Neil Rackham, author of SPIN Selling *\u003cbr\u003e\"\u003ci\u003eThe Challenger Sale \u003c\/i\u003ebreaks the winning elements of this powerful approach into a set of teachable skills that can take even a top sales team to a new level of results delivery * Dan James, former chief sales officer, DuPont *\u003cbr\u003e\u003cb\u003e'\u003c\/b\u003eThis is a must-read book for every sales professional. The authors' groundbreak­ing research explains how the rules for selling have changed-and what to do about it. If you don't want to be left behind, don't miss this innovative book that provides the new formula for selling success * Ken Revenaugh, vice president, sales operations, Oakwood Temporary Housing *\u003cbr\u003e'Groundbreaking, timely, and disciplined research presented in a way that is both intuitive and completely actionable. It has already had an impact on our organization by creating a customer lens that enhanced our sales recruiting, hiring, training and deployment * Jeff Connor, senior vice president and chief growth officer, ARAMARK Global Food, Hospitality and Facility Services *\u003cbr\u003e\u003ci\u003e'The Challenger Sale \u003c\/i\u003eshows you how to maintain control of the complex sale. The output of this superbly researched body of work is that you will know how to better differentiate your organization, your offering and yourself in the mind of the customer' * Adrian Norton, vice president, sales, Reckitt Benckiser Pharmaceuticals *\u003cbr\u003e'There is a healthy dose of constructive tension throughout this brilliant book. Tension that will bring insight and clarity into how customers buy today and how your sales team must sell. If you are seeking to raise the bar in your sales orga­nization, \u003ci\u003eThe Challenger Sale \u003c\/i\u003eis a must-read' * Tom Meek, vice president, sales, Henkel Adhesives Technologies *\u003cbr\u003eThe most important advance in selling for many years. -- Neil Rackham, author of SPIN Selling","brand":"Penguin Books Ltd","offers":[{"title":"Default Title","offer_id":48865471234391,"sku":"9780670922857","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780670922857.jpg?v=1722274122","url":"https:\/\/bookcurl.com\/products\/the-challenger-sale-9780670922857","provider":"Book Curl","version":"1.0","type":"link"}