{"product_id":"the-campaign-manager-9780813350790","title":"The Campaign Manager","description":"\u003ch2\u003eBook Synopsis\u003c\/h2\u003e\u003cp\u003eEverything you need to know about Vote by Mail!\u003c\/p\u003e\u003cp\u003eSuccessful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eTrade Review\u003c\/h2\u003e\u003cp\u003eAnyone running for a local elected office will find this title a valuable resource for organizing and running a campaign.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLibrary Journal\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLocal office is where most candidates launch their careers, and \u003cem\u003eThe Campaign Manager \u003c\/em\u003eis one of the books they should read before jumping in.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCampaigns and Elections\u003c\/strong\u003e, \"Ten campaign books everyone should read\"\u003c\/p\u003e\u003cp\u003eI can't imagine anyone heading into the campaign trenches without a copy of The Campaign Manager!\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDaniel M. Shea\u003c\/strong\u003e, \u003cem\u003eColby College\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eA comprehensive guide to all aspects of modern campaigns, from strategy to understanding voter contact techniques, to fundraising, paid and earned media, to get-out-the-vote-drives.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJames A. Thurber\u003c\/strong\u003e, \u003cem\u003eAmerican University\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003ePractical, witty, and fact-packed. This is the bible of campaign management.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLes Aucoin\u003c\/strong\u003e, \u003cem\u003eFormer US Congressman from Oregon\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eArguably the most comprehensive, insightful, and useful compendium of local campaign wisdom ever assembled.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePhil Keisling\u003c\/strong\u003e, \u003cem\u003eFormer Oregon Secretary of State\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eThinking of running for local office? Stop, and buy this book. It will tell you how to win, or at least what you must do if you want to win. Just as important, it will tell you when you are wise not to run.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMark Carl Rom\u003c\/strong\u003e, \u003cem\u003eGeorgetown University\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eShaw presents an excellent how-to guide for the prospective campaigner. From strategic orientation to voter targeting to media, Shaw provides a step-by-step process to getting a campaign off the ground.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eChapman Rackaway\u003c\/strong\u003e, \u003cem\u003eUniversity of West Georgia\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eShaw's book should be read by all persons interested in entering elective office at the local level. It is also an excellent supplementary text for a course on American political campaigns. One of its major strengths is the focus on local political campaigns, which are often overlooked when presidential and statewide elections are held. It is the definitive guide to campaigning at the local level.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRaymond Scheele\u003c\/strong\u003e, \u003cem\u003eBall State University\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eQuite simply the best organizational tool for anyone seeking political office or working on an issue-based campaign.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMara Liasson\u003c\/strong\u003e, \u003cem\u003eNPR\u003c\/em\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003ch2\u003eTable of Contents\u003c\/h2\u003e\u003cp\u003ePreface \u003c\/p\u003e\u003cp\u003eHow to Use This Handbook \u003c\/p\u003e\u003cp\u003eThe Ten Commandments of Campaigning \u003c\/p\u003e\u003cp\u003eThe Cardinal Sins of Campaigning \u003c\/p\u003e\u003cp\u003e1. Precinct Analysis: The Sinners, the Saints and the Savables\u003c\/p\u003e\u003cp\u003e2. The Campaign Team and Volunteer Organization \u003c\/p\u003e\u003cp\u003e3. The Campaign Brochure \u003c\/p\u003e\u003cp\u003e4. Digital and Social Media\u003c\/p\u003e\u003cp\u003e5. Fundraising \u003c\/p\u003e\u003cp\u003e6. Lawn Signs \u003c\/p\u003e\u003cp\u003e7. Targeting Voters \u003c\/p\u003e\u003cp\u003e8. Media \u003c\/p\u003e\u003cp\u003e9. The Candidate \u003c\/p\u003e\u003cp\u003e10. The Issue-Based Campaign \u003c\/p\u003e\u003cp\u003e11. Getting Out the Vote (GOTV) \u003c\/p\u003e\u003cp\u003e12. The Campaign Plan \u003c\/p\u003e\u003cp\u003e13. After the Ball \u003c\/p\u003e\u003cp\u003eAfterword \u003c\/p\u003e\u003cp\u003eNotes \u003c\/p\u003e\u003cp\u003eAppendix A: Conducting a Precinct Analysis\u003c\/p\u003e\u003cp\u003eAppendix B: Campaigning on a Shoestring\u003c\/p\u003e","brand":"Taylor \u0026 Francis Inc","offers":[{"title":"Default Title","offer_id":48737449378135,"sku":"9780813350790","price":43.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780813350790.jpg?v=1723811209","url":"https:\/\/bookcurl.com\/products\/the-campaign-manager-9780813350790","provider":"Book Curl","version":"1.0","type":"link"}