{"product_id":"the-butterfly-effect-9781473696358","title":"The Butterfly Effect","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003e__________\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''Essential reading'' \u003c\/b\u003e\u003ci\u003eRolling Stone\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e''A must read. The best bit of \u003c\/b\u003e\u003cb\u003eliterature\u003c\/b\u003e\u003cb\u003e currently out there on Kendrick Lamar'' \u003c\/b\u003e\u003ci\u003eVICE \u003c\/i\u003e\u003cbr\u003e__________\u003cbr\u003e\u003cbr\u003eKendrick Lamar is at the top of his game.\u003cbr\u003e\u003cbr\u003eHe has been described as  perceptive, philosophical, unapologetic, fearless, and an innovative storyteller whose body of work has been compared to James Joyce and James Baldwin.\u003cbr\u003e\u003cbr\u003eHe is a visionary who will go down as history as one of the most important artists of all time.\u003cbr\u003e\u003cbr\u003eBut what''s so striking about Kendrick Lamar, aside from his impressive accolades, is how he''s effectively established himself as a formidable opponent of oppression, a force for change. Through his confessional poetics, his politically charged anthems, and his radical performances, Lamar has become a beacon of light for many people in America.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Butterfly Effect \u003c\/i\u003enot only Lamar''s powerful impact on music but also on our\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e'Kendrick Lamar is the most creatively captivating rapper of the past decade. This means inspecting and placing into context his profound legacy is nothing short of a gargantuan task. Fortunately for us, Marcus J. Moore exists. His writing has never been sharper, never been more concise, never been more insightful than it is here. \u003cb\u003eThis book is smart, confident, and necessary.' \u003c\/b\u003e- Shea Serrano, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Rap Year Book\u003c\/i\u003e and \u003ci\u003eMovies\u003c\/i\u003e \u003ci\u003e(And Other Things)\u003c\/i\u003e\u003cbr\u003e'I have a great amount of gratitude for \u003ci\u003eThe Butterfly Effect\u003c\/i\u003e and the triumph of chronicling one of our great artists while they're still here with us. \u003cb\u003eMarcus J. Moore \u003c\/b\u003e\u003cb\u003eis thoughtful, incisive, and generous in this work\u003c\/b\u003e, and \u003ci\u003eThe Butterfly Effect\u003c\/i\u003e will hopefully set a blueprint for how we honor the brilliant and living.' - Hanif Abdurraqib, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eGo Ahead In The Rain: Notes to A Tribe Called Quest\u003c\/i\u003e\u003cbr\u003e\u003ci\u003e'The Butterfly Effect\u003c\/i\u003e is much more than a biographical look at the voice of hip hop's new generation. It's an analytical deep dive into the life of that good kid whose m.A.A.d city raised him, and how it sparked a fire within Kendrick Lamar to change history. \u003cb\u003eThrough thoughtful prose, strong investigative research, and a deep passion for the subject matter, Marcus J. Moore paints a picture of Kendrick that anyone can admire.\u003c\/b\u003e'\u003cb\u003e \u003c\/b\u003e- Kathy Iandoli, author of \u003ci\u003eGod Save The Queens: The Essential History of Women in Hip-Hop\u003c\/i\u003e\u003cbr\u003e'Marcus J. Moore's look at Kendrick Lamar \u003cb\u003ebeautifully illustrates the power of the \u003c\/b\u003e\u003cb\u003eword and the great value it holds in the community that birthed hip hop\u003c\/b\u003e. Therein, we all better understand and appreciate why Black lives -- and rhymes -- matter.' - Sacha Jenkins, Emmy-nominated director of Showtime documentary \u003ci\u003eWu-Tang Clan: Of Mics And Men\u003c\/i\u003e\u003cbr\u003eMore conversational than scholarly, it's at its most effective when charting Lamar's cultural awakening, prompted in part by a life-changing pilgrimage to South Africa and the death of Trayvon Martin, and the almost parallel rise of Black Lives Matter. It tries to be a lot of things - an artistic biography, a fan letter, an abbreviated history of West Coast hip-hop, an examination of Black art as a vehicle for resistance - and does most of them well. - \u003ci\u003e\u003cb\u003eWashington Post \u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003eMusic journalist Marcus J. Moore's detailed study places Kendrick Lamar's life and music within its proper sociopolitical context, making this \u003cb\u003eessential reading if you want to understand modern rap's most innovative artist.\u003c\/b\u003e - \u003ci\u003e\u003cb\u003eRolling Stone\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e","brand":"Hodder \u0026 Stoughton","offers":[{"title":"Default Title","offer_id":48739555934551,"sku":"9781473696358","price":10.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781473696358.jpg?v=1720052578","url":"https:\/\/bookcurl.com\/products\/the-butterfly-effect-9781473696358","provider":"Book Curl","version":"1.0","type":"link"}