{"product_id":"the-business-plan-guide-for-independent-consultants-9780471597353","title":"The Business Plan Guide for Independent Consultants","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eAt last, a complete business plan guide just for independentconsultants! . . . And who better to write it than North America''s#1 bestselling author on consulting?\u003cbr\u003e \u003cbr\u003e Unlike most general business plan books that focus on raisingcapital and applying for loans, this unique do-it-yourself guideconcentrates on defining services and products. Written by HermanHoltz, the nation''s leading expert on making it as an independentconsultant, it tells you everything you need to know to develop arealistic, workable business plan that prepares you for anycontingency and helps guide your day-to-day decision making as yourbusiness flourishes and grows. Numerous illustrations andworksheets guide your every step and save you the drudgery ofstarting from scratch. This book covers all business planningtopics of crucial concern to consultants, including:\u003cbr\u003e * Defining your products or services\u003cbr\u003e * Market research and sales strategies\u003cbr\u003e * Rate structures and income projections\u003cbr\u003e * Worksheets to\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eWhy You Need a Business Plan.\u003cbr\u003e \u003cbr\u003e Mission Statements and Business Definitions.\u003cbr\u003e \u003cbr\u003e Start-Up Planning.\u003cbr\u003e \u003cbr\u003e Initial Commitments.\u003cbr\u003e \u003cbr\u003e Market Analysis.\u003cbr\u003e \u003cbr\u003e Analyzing and Qualifying Markets and Segments.\u003cbr\u003e \u003cbr\u003e The Marketing Plan.\u003cbr\u003e \u003cbr\u003e Planning the Presentations and Using the Tools.\u003cbr\u003e \u003cbr\u003e Zeroing in on Your Market.\u003cbr\u003e \u003cbr\u003e Rates and Pricing.\u003cbr\u003e \u003cbr\u003e The Financial Side of the Business.\u003cbr\u003e \u003cbr\u003e A Sample Business Plan.\u003cbr\u003e \u003cbr\u003e Appendix.\u003cbr\u003e \u003cbr\u003e Index.","brand":"Wiley","offers":[{"title":"Default Title","offer_id":53515430789463,"sku":"9780471597353","price":33.24,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-business-plan-guide-for-independent-consultants-9780471597353","provider":"Book Curl","version":"1.0","type":"link"}