{"product_id":"the-business-marketing-course-9780470034507","title":"The Business Marketing Course","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe new edition of this widely used business marketing text has been completely revised and rewritten. \u003ci\u003eThe Business Marketing Course\u003c\/i\u003e provides a comprehensive insight into business marketing in a compact and accessible format that provides the ideal foundation for courses on business or industrial marketing.  \u003cp\u003eThe new edition concentrates on the reality facing business marketers operating in complex and dynamic business networks. The book provides a structured approach to both technology and the development of the marketer's offerings as well as an expanded guide on how to analyse business networks and customers and how to develop marketing strategy.\u003c\/p\u003e \u003cp\u003eThe book is essential reading for students who are studying business markets. It is also an excellent guide for all managers who would like a clearer understanding of the complexity networks in which they operate.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003ci\u003e\"…\u003c\/i\u003ethe authors lead us through the subject in a clear and concise way\u003ci\u003e.\" (Times Higher Education Supplement, 23rd February 2007)\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eNotes on the Authors.  \u003cp\u003ePreface to the Second Edition.\u003c\/p\u003e \u003cp\u003eChapter 1. The Idea Of Business Networks.\u003c\/p\u003e \u003cp\u003eChapter 2. Analysing Business Network.\u003c\/p\u003e \u003cp\u003eChapter 3. Customers and Suppliers. \u003c\/p\u003e \u003cp\u003eChapter 4. Technology, Business Networks and Business Marketing.\u003c\/p\u003e \u003cp\u003eChapter 5. Understanding Customers.                                      \u003c\/p\u003e \u003cp\u003eChapter 6. Managing Relationships with Customers.\u003c\/p\u003e \u003cp\u003eChapter 7. Designing Offerings: Developing the Promise.\u003c\/p\u003e \u003cp\u003eChapter 8. Implementing the Offering: Fulfilling the Promise.\u003c\/p\u003e \u003cp\u003eChapter 9. Costs, Price and Value.\u003c\/p\u003e \u003cp\u003eChapter 10. Developing Marketing Strategy.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402267763031,"sku":"9780470034507","price":48.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470034507.jpg?v=1730479892","url":"https:\/\/bookcurl.com\/products\/the-business-marketing-course-9780470034507","provider":"Book Curl","version":"1.0","type":"link"}