{"product_id":"the-business-book-9781409341260","title":"The Business Book","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eLearn about concepts, management, and commerce in\u003ci\u003e The Business Book.\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003ePart of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, brilliant for beginners looking to learn and experts wishing to refresh their knowledge alike! \u003ci\u003eThe Business Book \u003c\/i\u003ebrings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eThis captivating book will broaden your understanding of Business, with:\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e- Up to 100 quotations from the great business thinkers and gurus\u003cbr\u003e- Packed with facts, charts, timelines and graphs to help explain core concepts\u003cbr\u003e- A visual approach to big subjects with striking illustrations and graphics throughout\u003cbr\u003e- Easy to follow text makes topics accessible for people at any level of understanding\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Business Book\u003c\/i\u003e is the perfect introduction to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you''ll discover every facet of business management, including alternative business models, with real-life examples from the marketplace. If you''ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eYour Business Questions, Simply Explained\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThis book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, \u003ci\u003eThe Business Book\u003c\/i\u003e presents key information in a clear layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell''s tipping point, Michael Porter''s five forces, and Meredith Belbin''s theories on effective teamwork, with superb mind maps and step-by-step summaries. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe Big Ideas Series\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWith millions of copies sold worldwide,\u003ci\u003e The Business Book\u003c\/i\u003e is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.\u003c\/p\u003e","brand":"Dorling Kindersley Ltd","offers":[{"title":"Default Title","offer_id":48885567488343,"sku":"9781409341260","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781409341260.jpg?v=1722536930","url":"https:\/\/bookcurl.com\/products\/the-business-book-9781409341260","provider":"Book Curl","version":"1.0","type":"link"}