{"product_id":"the-british-newspaper-industry-the-future-of-the-regional-press-9781137568960","title":"The British Newspaper Industry The Future of the","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe British Newspaper Industry sets out to distinguish the newspaper industry from the generality of single product organisations and to provide tailored solutions to its problems by drawing on a variety of techniques and practices successfully used in other industries.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"John Hill has written quite a brilliant book on the state of the British newspaper industry. This lucid, informed and thought-provoking study takes a much needed look at one of our major cultural institutions. A comprehensive and intelligent account that readers will love.\" - John Hassard, The University of Manchester, UK\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction\u003cbr\u003e1. What Explains the Persistence of a Local Press? \u003cbr\u003e2. Communities and their Media\u003cbr\u003e3. Communities – What They Are!\u003cbr\u003e4. The History of a Crisis Internal Factors \u003cbr\u003e5. The History of a Crisis External Factors\u003cbr\u003e6. The Present State of Play\u003cbr\u003e7. Newspapers in Decline\u003cbr\u003e8. The Growth of Alternative Media\u003cbr\u003e9. Anticipating the Future\u003cbr\u003e10. Transitioning to a New Order\u003cbr\u003e11. Generic Strategies\u003cbr\u003e12. Strategies for a Turbulent Future\u003cbr\u003e13. Mechanisms of Local Media\u003cbr\u003e14. Newspaper Production\u003cbr\u003e15. Digital Printing\u003cbr\u003e16. Marketing Advertising Space\u003cbr\u003e17. Marketing the Product\u003cbr\u003e18. Resource Partitioning\u003cbr\u003e19. Value Activities\u003cbr\u003e20. Measuring the Field\u003cbr\u003e21. ...Endgame?\u003cbr\u003e","brand":"Palgrave MacMillan UK","offers":[{"title":"Default Title","offer_id":51019445436759,"sku":"9781137568960","price":42.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781137568960.jpg?v=1750780292","url":"https:\/\/bookcurl.com\/products\/the-british-newspaper-industry-the-future-of-the-regional-press-9781137568960","provider":"Book Curl","version":"1.0","type":"link"}