{"product_id":"the-brand-you-50-or-fifty-ways-to-transform-yourself-from-an-employee-into-a-brand-that-shouts-distinction-commitment-and-passion-9780375407727","title":"The Brand You 50  Or  Fifty Ways to Transform","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eMichael Goldhaber, writing in \u003ci\u003eWired,\u003c\/i\u003e said, If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder.\u003cbr\u003e\u003cbr\u003eAgain: the white collar job as now configured is doomed. Soon. (Downsizing in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. \u003cbr\u003e\u003cbr\u003eA brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The bureaucrat on the finance staff is de facto faceless, plugging away, passing papers. \u003cbr\u003e\u003cbr\u003eBut now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects th","brand":"Alfred A. Knopf","offers":[{"title":"Default Title","offer_id":49525050081623,"sku":"9780375407727","price":20.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780375407727.jpg?v=1731859044","url":"https:\/\/bookcurl.com\/products\/the-brand-you-50-or-fifty-ways-to-transform-yourself-from-an-employee-into-a-brand-that-shouts-distinction-commitment-and-passion-9780375407727","provider":"Book Curl","version":"1.0","type":"link"}