{"product_id":"the-brand-new-everything-9781917391283","title":"The Brand New Everything","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eToday's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices.   This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.","brand":"LID Publishing","offers":[{"title":"Default Title","offer_id":51043244343639,"sku":"9781917391283","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781917391283.jpg?v=1750957553","url":"https:\/\/bookcurl.com\/products\/the-brand-new-everything-9781917391283","provider":"Book Curl","version":"1.0","type":"link"}