{"product_id":"the-book-of-entrepreneurs-wisdom-9780471345091","title":"The Book of Entrepreneurs Wisdom","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book is an anthology of fifty essays and speeches by legendary entrepreneurs. Barry Diller, Richard Branson, and Michael Dell are among the successful entrepreneurs who share their best advice and strategies between the pages of this book.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This is classical and fascinating material that should be widely read by aspiring (and practising) entrepreneurs.\" (Long Range Planning, Vol 35, 2000)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eTHE START-UP.\u003cbr\u003e \u003cbr\u003e Michael Bloomberg: I Love Mondays.\u003cbr\u003e \u003cbr\u003e Harvey S. Firestone: Starting the Company.\u003cbr\u003e \u003cbr\u003e Andy Kessler: Go Ahead-Jump!\u003cbr\u003e \u003cbr\u003e Kim Polese: A Tech Dream Comes True.\u003cbr\u003e \u003cbr\u003e Norm Brodsky: The Three Criteria for a Successful New Business.\u003cbr\u003e \u003cbr\u003e Doris Drucker: Mrs. Drucker Starts a Business.\u003cbr\u003e \u003cbr\u003e THE MAVERICK ELEMENT AND OTHER QUALITIES.\u003cbr\u003e \u003cbr\u003e Warren Avis: Are You a Gunslinger?\u003cbr\u003e \u003cbr\u003e Barry Diller: The Discomfort Zone.\u003cbr\u003e \u003cbr\u003e Wally Amos: The Power in Commitment.\u003cbr\u003e \u003cbr\u003e Andrew Carnegie: The Crucial Question.\u003cbr\u003e \u003cbr\u003e Lillian Vernon: The Successful Entrepreneur's Toolkit.\u003cbr\u003e \u003cbr\u003e Mark H. McCormack: For Entrepreneurs Only.\u003cbr\u003e \u003cbr\u003e VENTURE CAPITAL, LBOS, AND GOING PUBLIC.\u003cbr\u003e \u003cbr\u003e Tom Monaghan: Bankers Are the Keepers of the Keys.\u003cbr\u003e \u003cbr\u003e Conrad Hilton: A Million-Dollar Mountain and a Red Hat.\u003cbr\u003e \u003cbr\u003e Irene Smith: Money: The Truth about Financing a Growing Small Business.\u003cbr\u003e \u003cbr\u003e Arthur Rock: Strategy versus Tactics from a Venture Capitalist.\u003cbr\u003e \u003cbr\u003e Henry R. Kravis: LBOs Can Help Restore America's Competitive Edge.\u003cbr\u003e \u003cbr\u003e An Wang: Going Public.\u003cbr\u003e \u003cbr\u003e RISK AND STRATEGY.\u003cbr\u003e \u003cbr\u003e Richard Branson: Risk Taking.\u003cbr\u003e \u003cbr\u003e Scott McNealy: A Winning Business Model for the 1990s.\u003cbr\u003e \u003cbr\u003e Simon Ramo: The Technique of Anticipation.\u003cbr\u003e \u003cbr\u003e Dave Thomas: The Secrets of Sniffing Around.\u003cbr\u003e \u003cbr\u003e J. C. Penney: Why a Buyer's Market Hasn't Changed Our Plans.\u003cbr\u003e \u003cbr\u003e Victor Kiam: Remington's Marketing and Manufacturing Strategies.\u003cbr\u003e \u003cbr\u003e Franklin A. Seiberling: Buying or Selling -\u003cbr\u003e Which Counts Most?\u003cbr\u003e \u003cbr\u003e Steve Case: Ten Commandments for Building the Medium.\u003cbr\u003e \u003cbr\u003e INVENTORS TURNED ENTREPRENEURS.\u003cbr\u003e \u003cbr\u003e Henry Ford: How I Made a Success of My Business.\u003cbr\u003e \u003cbr\u003e Steven P. Jobs: When We Invented the Personal Computer...\u003cbr\u003e \u003cbr\u003e George Eastman: Make the Camera as Convenient as the Pencil.\u003cbr\u003e \u003cbr\u003e Edwin H. Land: In the Creator's Mind.\u003cbr\u003e \u003cbr\u003e Nolan Bushnell: To Win the Business Game, Do What You Know.\u003cbr\u003e \u003cbr\u003e Benjamin Franklin: Advice to a Young Tradesman.\u003cbr\u003e \u003cbr\u003e Clarence Birdseye: If I Were Twenty-One.\u003cbr\u003e \u003cbr\u003e BRANDING, IMAGE, AND SELLING.\u003cbr\u003e \u003cbr\u003e Howard M. Schultz: The Best Way to Build a Brand.\u003cbr\u003e \u003cbr\u003e Colonel Harland Sanders: The Making of a Colonel.\u003cbr\u003e \u003cbr\u003e Akio Morita: Moving Up in Marketing by Getting Down to Basics.\u003cbr\u003e \u003cbr\u003e Marquis M. Converse: My Test of Good Management.\u003cbr\u003e \u003cbr\u003e John H. Johnson: Breaking Through the Ad Barrier.\u003cbr\u003e \u003cbr\u003e Michael S. Dell: Service Sells.\u003cbr\u003e \u003cbr\u003e Al Neuharth: Showmanship and Salesmanship.\u003cbr\u003e \u003cbr\u003e P. T. Barnum: The American Museum.\u003cbr\u003e \u003cbr\u003e ENTREPRENEURIAL MANAGEMENT.\u003cbr\u003e \u003cbr\u003e Alfred C. Fuller: The Need for Controls.\u003cbr\u003e \u003cbr\u003e Debbi Fields: My Style.\u003cbr\u003e \u003cbr\u003e H. Ross Perot: Change Is Fun.\u003cbr\u003e \u003cbr\u003e Philip Knight: Global Manufacturing: The Nike Story Is Just Good Business.\u003cbr\u003e \u003cbr\u003e Anita Roddick: Four-Letter Words!\u003cbr\u003e \u003cbr\u003e Anita F. Brattina: The Diary of a Small Business Owner.\u003cbr\u003e \u003cbr\u003e Thomas J. Watson: To Make a Business Grow -\u003cbr\u003e Begin Growing Men.\u003cbr\u003e \u003cbr\u003e PERSONAL STORIES.\u003cbr\u003e \u003cbr\u003e Herman W. Lay: Your Own Business.\u003cbr\u003e \u003cbr\u003e Ben Cohen and Jerry Greenfield: Bagels, Ice Cream, or...Pizza?\u003cbr\u003e \u003cbr\u003e Joseph C. Wilson: The Product Nobody Wanted.\u003cbr\u003e \u003cbr\u003e Kenneth H. Olsen: Digital Equipment Corporation: The First Twenty-Five Years.\u003cbr\u003e \u003cbr\u003e Samuel Goldwyn: You Can Always Do Better.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e Notes.\u003cbr\u003e \u003cbr\u003e Credits and Sources.\u003cbr\u003e \u003cbr\u003e Chronology.\u003cbr\u003e \u003cbr\u003e Author Index.\u003cbr\u003e \u003cbr\u003e Companies Founded, Cofounded, Or Managed by Authors.\u003cbr\u003e \u003cbr\u003e Index.","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402569621847,"sku":"9780471345091","price":30.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471345091.jpg?v=1730480787","url":"https:\/\/bookcurl.com\/products\/the-book-of-entrepreneurs-wisdom-9780471345091","provider":"Book Curl","version":"1.0","type":"link"}