{"product_id":"the-bombardier-story-9781118482940","title":"The Bombardier Story","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe story of the company that was founded by the inventor of the snowmobile    In 1942, Joseph-Armand Bombardier invented the snowmobile and founded his company to manufacture them. From its humble beginnings as an entrepreneurial company in rural Quebec, led by an enterprising inventor, Bombardier Inc.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eAcknowledgments ix  \u003cp\u003eA Brief History of Bombardier Inc. xi\u003c\/p\u003e \u003cp\u003ePreface xix\u003c\/p\u003e \u003cp\u003eIntroduction: The Rise of a Corporation 1\u003c\/p\u003e \u003cp\u003eA Meteoric Rise 1\u003c\/p\u003e \u003cp\u003eThe Architects of Success 6\u003c\/p\u003e \u003cp\u003eBombardier Today 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Joseph-Armand Starts a Company: The 1940s and 1950s 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHumble Beginnings 15\u003c\/p\u003e \u003cp\u003eThe Bombardier Snowmobile 16\u003c\/p\u003e \u003cp\u003eInventions and Innovations 25\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: The Ski-Doo Adventure: The Golden Age of the 1960s 34\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Family Takes Over 34\u003c\/p\u003e \u003cp\u003eA Marketing Renewal 39\u003c\/p\u003e \u003cp\u003eSki-Doo Fever 42\u003c\/p\u003e \u003cp\u003eVertical Integration 46\u003c\/p\u003e \u003cp\u003eThe First Sea-Doo 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Diversify or Die: The 1970s 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Challenging Decade 55\u003c\/p\u003e \u003cp\u003eTaking a New Turn: Rail Transportation 59\u003c\/p\u003e \u003cp\u003eThe Montreal Subway 61\u003c\/p\u003e \u003cp\u003eThe Acquisition of MLW-Worthington 67\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: The Deal of the Century: The New York City Subway (1982) 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Golden Opportunity 73\u003c\/p\u003e \u003cp\u003eA Contested Victory 78\u003c\/p\u003e \u003cp\u003eThe Tools for Success 84\u003c\/p\u003e \u003cp\u003eThe Royer Way of Doing Things 86\u003c\/p\u003e \u003cp\u003eThe BMS 91\u003c\/p\u003e \u003cp\u003eA Major Breakthrough 97\u003c\/p\u003e \u003cp\u003eTempest in a Teapot 101\u003c\/p\u003e \u003cp\u003eThe Value of Proven Technologies 104\u003c\/p\u003e \u003cp\u003eA Welcome Boost 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: New Frontiers: Transportation in the 1980s and 1990s 110\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe North American Market 110\u003c\/p\u003e \u003cp\u003eFull Speed Ahead 112\u003c\/p\u003e \u003cp\u003eA Rocky Start for the LRC 114\u003c\/p\u003e \u003cp\u003eThe Vagaries of High-Speed in America 117\u003c\/p\u003e \u003cp\u003eThe Disney Monorail 124\u003c\/p\u003e \u003cp\u003eThe Acquisition of UTDC 125\u003c\/p\u003e \u003cp\u003eCapturing the European Market 129\u003c\/p\u003e \u003cp\u003eThe Chunnel Odyssey 133\u003c\/p\u003e \u003cp\u003eTaking Over by Storm: From Talbot to Adtranz 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Aerospace Takes Off 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Bold Move 145\u003c\/p\u003e \u003cp\u003eEarly Attempts to Diversify: The Automotive Sector 149\u003c\/p\u003e \u003cp\u003eThe Acquisition of Canadair (1986) 151\u003c\/p\u003e \u003cp\u003eGood Things Come in Threes: Shorts, Learjet, and de Havilland 156\u003c\/p\u003e \u003cp\u003ePortrait of a Turnaround Artist 165\u003c\/p\u003e \u003cp\u003ePower in Numbers: Synergizing Operations 171\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Revolution in the Sky: The Move Toward Regional Jets 176\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rise of Airline Hubs 176\u003c\/p\u003e \u003cp\u003eFrom Challenger to CRJ 179\u003c\/p\u003e \u003cp\u003eA New Captain Steers Aerospace Group 186\u003c\/p\u003e \u003cp\u003eBombardier Takes Off 192\u003c\/p\u003e \u003cp\u003eDogfight in the Clouds 196\u003c\/p\u003e \u003cp\u003eInside the Pro-ex Saga 201\u003c\/p\u003e \u003cp\u003eAn Affair of State 205\u003c\/p\u003e \u003cp\u003eGovernment Support 208\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Spreading Its Wings 216\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Global Express Business Jet (1991–1996) 216\u003c\/p\u003e \u003cp\u003eDiversification Delivers 225\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR 229\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Two Turbulent Decades at Valcourt 231\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Ski-Doo Loses Speed 231\u003c\/p\u003e \u003cp\u003ePierre Beaudoin and the Return of the Sea-Doo (1988) 233\u003c\/p\u003e \u003cp\u003eExtreme Snowmobiling and Innovation 238\u003c\/p\u003e \u003cp\u003eAcquisition of Outboard Marine Corporation (2001) 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Lessons in Strategic Governance 244\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Éminence Grise 244\u003c\/p\u003e \u003cp\u003eDecentralization 248\u003c\/p\u003e \u003cp\u003eManagement Tools 253\u003c\/p\u003e \u003cp\u003eAn Evolving Structure 256\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Handing Over the Reins 259\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRobert Brown Takes Charge 259\u003c\/p\u003e \u003cp\u003eThe Impact of September 2001 264\u003c\/p\u003e \u003cp\u003eTellier Joins Bombardier 265\u003c\/p\u003e \u003cp\u003eAn Unexpected Comeback 270\u003c\/p\u003e \u003cp\u003ePierre Takes the Helm and CSeries Aircraft Takes Off 273\u003c\/p\u003e \u003cp\u003eLaurent Beaudoin’s Legacy 276\u003c\/p\u003e \u003cp\u003eEndnotes 279\u003c\/p\u003e \u003cp\u003eIndex 293\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406877827415,"sku":"9781118482940","price":19.79,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-bombardier-story-9781118482940","provider":"Book Curl","version":"1.0","type":"link"}