{"product_id":"the-blue-line-imperative-9781118510889","title":"The Blue Line Imperative","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eA groundbreaking guide to making profitable business decisions    Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eYou d think this book is a heavy read from finance buffs but they break down value so every business owner can measure exactly what value means to them (Talk Business, October 2013) The authors offer excellent guideposts for how to move toward blue line decision-making and how to detect the encroachment of red line behaviours (December 2013)\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eChapter 1 What is Value? 1\u003c\/p\u003e \u003cp\u003eChapter 2 The Global Capital Market 23\u003c\/p\u003e \u003cp\u003eChapter 3 The Opportunity Cost of Capital 45\u003c\/p\u003e \u003cp\u003eChapter 4 The Expected Future Free Cash Flows 71\u003c\/p\u003e \u003cp\u003eChapter 5 Blue Line Management 93\u003c\/p\u003e \u003cp\u003eChapter 6 Shifting to Blue 115\u003c\/p\u003e \u003cp\u003eChapter 7 The Hazard of Growth 135\u003c\/p\u003e \u003cp\u003eChapter 8 Creating a Blue Line Culture 159\u003c\/p\u003e \u003cp\u003eChapter 9 Trust and Hierarchy in Blue Line Management 195\u003c\/p\u003e \u003cp\u003eChapter 10 Value and Decision-Making 219\u003c\/p\u003e \u003cp\u003eChapter 11 Getting Net Present Value Right 233\u003c\/p\u003e \u003cp\u003eChapter 12 Becoming a Blue Line Manager 269\u003c\/p\u003e \u003cp\u003eAppendix Blue Line Questions 289\u003c\/p\u003e \u003cp\u003eIndex 297\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866372878679,"sku":"9781118510889","price":25.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118510889.jpg?v=1722278338","url":"https:\/\/bookcurl.com\/products\/the-blue-line-imperative-9781118510889","provider":"Book Curl","version":"1.0","type":"link"}