{"product_id":"the-big-switch-9780393345223","title":"The Big Switch","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e“Magisterial…Draws an elegant and illuminating parallel between the late-19th-century electrification of America and today’s computing world.” —\u003cem\u003eSalon\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"\u003cem\u003eFuture Shock\u003c\/em\u003e for the Web-apps era…Compulsively readable—for nontechies, too—as it compellingly weaves together news stories, anecdotes, and data.\" -- Fast Company\u003cbr\u003e\"The best read so far about the significance of the shift to cloud computing.\" -- Financial Times\u003cbr\u003e\"Mr. Carr’s provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age.\" -- Wall Street Journal\u003cbr\u003e\"Exceedingly good.\" -- TechWorld\u003cbr\u003e\"\u003cem\u003eThe Big Switch\u003c\/em\u003e is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff.\" -- New York Post\u003cbr\u003e\"Carr stimulates, provokes and entertains superbly.\" -- Information Age","brand":"WW Norton \u0026 Co","offers":[{"title":"Default Title","offer_id":49083495743831,"sku":"9780393345223","price":19.94,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780393345223.jpg?v=1725549129","url":"https:\/\/bookcurl.com\/products\/the-big-switch-9780393345223","provider":"Book Curl","version":"1.0","type":"link"}