{"product_id":"the-big-payback-the-history-of-the-business-of-hiphop-9780451234780","title":"The Big Payback The History of the Business of","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e“There has never been a better book about hip-hop…a record-biz portrait that jumps off the page.”—\u003ci\u003eA.V. Club\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eThe perfect read for music lovers and business aficionados alike, \u003ci\u003eThe Big Payback\u003c\/i\u003e reveals t\u003c\/b\u003ehe secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash, Run DMC’s crossover breakthrough on MTV, the marketing of gangsta rap, and the rise of artist\/entrepreneurs like Jay-Z and Sean “Diddy” Combs.\u003cbr\u003e\u003c\/b\u003e\u003ci\u003e\u003cbr\u003e\u003cb\u003eTHE INSPIRATION FOR THE VH1 SERIES \u003ci\u003eTHE BREAKS\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe Big Payback\u003c\/i\u003e takes readers from the first $15 made by a “rapping DJ” in 1970s New York to the multi-million-dollar sales of the  Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this  four-decade-long journey from the studios where the first rap records  were made to the boardrooms where the big deals were inked, \u003ci\u003eThe Big  Payback\u003c\/i\u003e tallies the list of who lost an","brand":"Penguin Putnam Inc","offers":[{"title":"Default Title","offer_id":49525320876375,"sku":"9780451234780","price":17.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780451234780.jpg?v=1731860077","url":"https:\/\/bookcurl.com\/products\/the-big-payback-the-history-of-the-business-of-hiphop-9780451234780","provider":"Book Curl","version":"1.0","type":"link"}