{"product_id":"the-basics-of-business-startup-9781032969527","title":"The Basics of Business StartUp","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThe Basics of Business Start-Up\u003c\/i\u003e outlines the entrepreneurial journey from inception to start-up. Starting from the basic concepts and working through the start-up process step by step, the book is an indispensable guide both for would-be entrepreneurs and students on entrepreneurship \/ small business courses. \u003c\/p\u003e\u003cp\u003eKey features of this book include: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e \u003cp\u003eA step-by-step, sequential approach, detailing the typical entrepreneurial journey \u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\u003cul\u003e \u003cli\u003e \u003cp\u003eNon-technical introduction to the basic business functions, including budgeting, accounting, marketing and more \u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\u003cul\u003e \u003cli\u003e \u003cp\u003eA readable and accessible beginnerâs guide to entrepreneurship and business start-up. \u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eWritten in a refreshingly personal style, this concise guide is the perfect starting point for anyone seeking to put their entrepreneurial ambitions into action. \u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":51742372462935,"sku":"9781032969527","price":34.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781032969527.jpg?v=1758384550","url":"https:\/\/bookcurl.com\/products\/the-basics-of-business-startup-9781032969527","provider":"Book Curl","version":"1.0","type":"link"}