{"product_id":"the-art-of-war-for-small-business-defeat-the-competition-and-dominate-the-market-with-the-masterful-strategies-of-sun-tzu-9780814433812","title":"The Art of War for Small Business Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSun Tzu’s classic strategies are the perfect fit for equipping the small business to prevail over their larger competitors.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e \u003cb\u003eCONTENTS\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e Acknowledgmentsix \u003c\/p\u003e \u003cp\u003e Introduction1 \u003c\/p\u003e \u003cp\u003e PART 1--SEIZE THE ADVANTAGE WITH SUN TZU \u003c\/p\u003e \u003cp\u003e 1.About Sun Tzu and The Art of War9 \u003c\/p\u003e \u003cp\u003e 2.The Power of Applying The Art of War \u003c\/p\u003e \u003cp\u003e for Small Business13 \u003c\/p\u003e \u003cp\u003e PART 2--UNDERSTANDING: ESSENTIAL SUN TZU \u003c\/p\u003e \u003cp\u003e 3.Understand Yourself27 \u003c\/p\u003e \u003cp\u003e 4.Understand the Enemy47 \u003c\/p\u003e \u003cp\u003e 5.Understand the Market59 \u003c\/p\u003e \u003cp\u003e 6.Sun Tzu for Customers and Business Alliances73 \u003c\/p\u003e \u003cp\u003e PART 3--PRINCIPLES FOR THE BATTLEFIELD \u003c\/p\u003e \u003cp\u003e 7.Embody the General89 \u003c\/p\u003e \u003cp\u003e 8.Perseverance103 \u003c\/p\u003e \u003cp\u003e 9.Focus 113 \u003c\/p\u003e \u003cp\u003e 10.Unity125 \u003c\/p\u003e \u003cp\u003e PART 4--ADVANCED SUN TZU: \u003c\/p\u003e \u003cp\u003e STRATEGY FOR YOUR SMALL BUSINESS \u003c\/p\u003e \u003cp\u003e 11.Maneuvering 139 \u003c\/p\u003e \u003cp\u003e 12.Adaptation153 \u003c\/p\u003e \u003cp\u003e 13.Spirit163 \u003c\/p\u003e \u003cp\u003e 14.Deception177 \u003c\/p\u003e \u003cp\u003e 15.Sun Tzu and the Future of Your Business197 \u003c\/p\u003e \u003cp\u003e Appendix: Key Sun Tzu Passages for Small Business203 \u003c\/p\u003e \u003cp\u003e Notes207 \u003c\/p\u003e \u003cp\u003e Bibliography215 \u003c\/p\u003e \u003cp\u003e Index219 \u003c\/p\u003e","brand":"Amacom","offers":[{"title":"Default Title","offer_id":51768165040471,"sku":"9780814433812","price":11.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780814433812.jpg?v=1758716653","url":"https:\/\/bookcurl.com\/products\/the-art-of-war-for-small-business-defeat-the-competition-and-dominate-the-market-with-the-masterful-strategies-of-sun-tzu-9780814433812","provider":"Book Curl","version":"1.0","type":"link"}