{"product_id":"the-art-of-type-and-typography-9781138236882","title":"The Art of Type and Typography","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cem\u003eThe Art of Type and Typography\u003c\/em\u003e is an introduction to the art and rules of typography. Incorporating the industry standardInDesignfor typesetting from the outset, this book serves as a guide for beginning students to learn to set type properly through tutorials, activities, and examples of student work. Encompassing the history of typography from ancient times to widespread modern use, \u003ci\u003eThe Art of Type and Typography \u003c\/i\u003eprovides context and fosters creativity while developing key concepts, including:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eThe history of type;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eTerminology;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eClassification;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eMeasurement;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eSpacing;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eAlignment;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eLegibility;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eHierarchy;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eLayout and Grids;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003ePage Elements;\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eInDesign tools and style sheets.\u003c\/li\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWriting clearly and to the point, Mary Jo Krysinski brings over 30 years of desig\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\"This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignments—promising to serve as a single source with which educators can teach typography today.\"\u003c\/p\u003e\u003cp\u003e—Dr. Gökhan Ersan, Assistant Professor, SUNY Binghamton\u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\"This book combines history, mechanics, and digital practice of type into one. The book supports its theoretical discussion of type with tutorials of digital tools and creative assignments—promising to serve as a single source with which educators can teach typography today.\"\u003c\/p\u003e\u003cp\u003e-- Dr. Gökhan Ersan, Assistant Professor, SUNY Binghamton\u003c\/p\u003e\u003cp\u003e\"Overall then this is an excellent book for the beginner who wishes to explore designing their own book.\" \u003c\/p\u003e\u003cp\u003e-- The Imagemaker Bookshelf, Issue 95\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e1. Introduction\u003c\/p\u003e\u003cp\u003e2. History of Type and Lettering\u003c\/p\u003e\u003cp\u003e3. Using InDesign\u003c\/p\u003e\u003cp\u003e4. Letter Anatomy\u003c\/p\u003e\u003cp\u003e5. Type Measurement\u003c\/p\u003e\u003cp\u003e6. Spacing\u003c\/p\u003e\u003cp\u003e7. Display Type\u003c\/p\u003e\u003cp\u003e8. Text Alignment\u003c\/p\u003e\u003cp\u003e9. Text Separators\u003c\/p\u003e\u003cp\u003e10. Legibility and Readability\u003c\/p\u003e\u003cp\u003e11. Other Typographic Characters\u003c\/p\u003e\u003cp\u003e12. Typographic Hierarchy\u003c\/p\u003e\u003cp\u003e13. Layout and Structure\u003c\/p\u003e\u003cp\u003e14. Page Elements\u003c\/p\u003e\u003cp\u003e15. Type Specifications\u003c\/p\u003e\u003cp\u003e16. InDesign Style Sheets\u003c\/p\u003e\u003cp\u003e17. Type for Web Use\u003c\/p\u003e\u003cp\u003e18. Appendix - Glossary\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd","offers":[{"title":"Default Title","offer_id":49407216615767,"sku":"9781138236882","price":45.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/the-art-of-type-and-typography-9781138236882","provider":"Book Curl","version":"1.0","type":"link"}