{"product_id":"the-art-of-successful-brand-collaborations-9781138499614","title":"The Art of Successful Brand Collaborations","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eThis book is a guide to understanding the complex process of co-branding and explains the key factors of success to build this specific form of a partnership. It offer tangible examples of partnerships between various kinds of internationally renowned artists, celebrities, brands and companies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eAcknowledgements, Introduction, \u003cstrong\u003ePart 1- Complete view of Brand Collaborations\u003c\/strong\u003e, Chapter 1. Collaborations between brands, When brands create together co-branded products, When brands claim together a common message, When brands provide together cross-sales promotions, When brands organize together events, When a retailer confers exclusive distribution to a brand, When brands collaborate to target employees, \u003ci\u003eInterviews: H\u0026amp;M, LVR, Servaire agency, \u003c\/i\u003eChapter 2. Brand collaborations with artists, When brands create products with artists, When brands organize events with artists, When brands and artists collaborate to target employees, \u003ci\u003eInterviews: Louis XIII, Kenzo, Bel, \u003c\/i\u003eChapter 3. Brand collaborations with celebrities, When brands create products with celebrities, When brands use celebrities to promote their products, \u003ci\u003eInterviews: Puma, Lidl, \u003c\/i\u003eChapter 4. Brand collaborations with cultural organizations, When brands create products with cultural organizations, When brands exhibit in museums, concerts, operas, When brands and cultural organizations provide cross-sales promotions, \u003ci\u003eInterviews: MoMa, \u003c\/i\u003eChapter 5. Brand collaborations with sports organizations, When brands support sports activities, When brands become a name for sports teams, places, competitions…, When brands create products with sports organizations, \u003ci\u003eInterview: Peugeot, Sport agent, \u003c\/i\u003eChapter 6. Brand collaborations with NGOs, When brands create products for the benefit of NGOs, When brands claim their support to NGOs, \u003ci\u003eInterviews: Kiehl’s, WWF, UNICEF, \u003c\/i\u003eChapter 7. Brand collaborations with territories, When brands look for territory of origin, When territories look for more attractivity, When brands conquer space, \u003ci\u003eInterview: DS, \u003c\/i\u003e\u003cstrong\u003ePart 2- \u003c\/strong\u003e\u003cstrong\u003eKeys and methods for successful brand collaborations\u003c\/strong\u003e, Chapter 8: Master the fundamentals’ brand management tools, Brand identity and brand meaning, Brand central core, Brand legitimacy, Chapter 9 : Ensure traditional keys of brand collaboration success, Complementarity between brands partners, Consistency between the co-branded practice and the brands partners, Unexpected marriage, Added value for consumers, Enrich the brand, How to avoid brand collaborations failures, Chapter 10 : Play with new keys of brand collaboration success, From products to values, From win-win approach to sharing the same goal, From storytelling to story-doing, From consistency to space of freedom, From short-term to long-term, Chapter 11 : Concretize a brand collaboration, Project Framework, Strategic recommendations, screening \u0026amp; profiling, Contacts \u0026amp; Project Scope, From negotiation to contract drafting, From project follow up to the collaboration comes alive, Conclusion, Index\u003c\/p\u003e","brand":"Taylor \u0026 Francis Ltd (Sales)","offers":[{"title":"Default Title","offer_id":51359350489431,"sku":"9781138499614","price":999.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781138499614.jpg?v=1754124400","url":"https:\/\/bookcurl.com\/products\/the-art-of-successful-brand-collaborations-9781138499614","provider":"Book Curl","version":"1.0","type":"link"}