{"product_id":"the-art-of-startup-fundraising-9781119191834","title":"The Art of Startup Fundraising","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eStartup money is moving online, and this guide shows you how it works.\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Art of Startup Fundraising\u003c\/i\u003e takes a fresh look at raising money for startups, with a focus on the changing face of startup finance. New regulations are making the old go-to advice less relevant, as startup money is increasingly moving online. These new waters are all but unchartedand founders need an accessible guide. This book helps you navigate the online world of startup fundraising with easy-to-follow explanations and expert perspective on the new digital world of finance. You''ll find tips and tricks on raising money and investing in startups from early stage to growth stage, and develop a clear strategy based on the new realities surrounding today''s startup landscape. \u003c\/p\u003e\u003cp\u003eThe finance world is in a massive state of flux. Changes are occurring at an increasing pace in all sectors, but few more intensely than the startup sphere. When the paradigm changes, your processes must change with it. This book shows you how startup funding works, with expert coaching toward the new rules on the field. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eLearn how the JOBS Act impacts the fundraising model\u003c\/li\u003e \u003cli\u003eGain insight on startups from early stage to growth stage\u003c\/li\u003e \u003cli\u003eFind the money you need to get your venture going\u003c\/li\u003e \u003cli\u003eCraft your pitch and optimize the strategy\u003c\/li\u003e \u003cli\u003eBuild momentum\u003c\/li\u003e \u003cli\u003eIdentify the right investors\u003c\/li\u003e \u003cli\u003eAvoid the common mistakes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon''t rely on the how we did it tales from superstar startups, as these stories are unique and applied to exceptional scenarios. The game has changed, and playing by the old rules only gets you left behind. Whether you''re founding a startup or looking to invest, \u003ci\u003eThe Art of Startup Fundraising\u003c\/i\u003e provides the up-to-the-minute guidance you need.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003ci\u003e“The Art of Startup Fundraising is an easy read with a lot of good advice on how to raise capital. One of the biggest hurdles of early stage companies is fundraising. Entrepreneurs are not experts in this arena which makes this book a worthwhile read.” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eTONY HSIEH\u003c\/b\u003e, author of Delivering Happiness and CEO of Zappos\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“The Art of Startup Fundraising is a must read for anyone who even considers starting a business. Fundraising is hard. This book gives you the roadmap to get where you are going. Alejandro Cremades speaks with wisdom and from experience.“ \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eTIM DRAPER\u003c\/b\u003e, Founder of Draper Associates, DFJ, and Draper University\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"The Art of Startup Fundraising should be a mandatory reading for entrepreneurs that are looking to raise capital. This book will enable Alejandro to help many more early stage companies answer the tough questions when fundraising.\" \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eMARCO LANDI\u003c\/b\u003e, Former Chief Operating Officer at Apple and Chairman at Atlantis Ventures\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Raising capital is often the most daunting and least understood aspects of starting a new business and there are few people more experienced than Alejandro Cremades to act as a guide. The Art of Startup Fundraising unlocks key secrets of fundraising for newly minted entrepreneurs.\" \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eJEFF STIBEL\u003c\/b\u003e, Chairman of BrainGate, Inc. and Vice Chairman of Dun \u0026amp; Bradstreet, Inc.; \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author of \u003ci\u003eBreakpoint\u003c\/i\u003e and \u003ci\u003eWired for Thought\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"This book provides a clear, concise tour of the fundraising game. With his crowdfunding and entrepreneurial expertise in full display, Cremades does a terrific job making a complicated process simple and accessible.\" \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eJEFF BUSSGANG\u003c\/b\u003e, General Partner at Flybridge Capital Partners and Senior Lecturer at Harvard Business School\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Raising money is perhaps the most daunting challenge faced by any startup. For the uninitiated, it is also mystical process filled with an increasingly complex array of investment options and practical considerations. As one of the finest entrepreneurs I know, Alejandro has put together an authoritative guide that should be required reading for all nascent entrepreneurs, as well as veterans looking to brush up on the latest the field has to offer.” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eTYLER WRY\u003c\/b\u003e, Professor at The Wharton School\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“For many entrepreneurs finding the right investor for their venture can be a daunting task. Alejandro's experience with equity crowdfunding gives a unique perspective on the fundraising game. The Art of Startup Fundraising is very insightful for entrepreneurs looking to close a round of financing and changing the world.”\u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eANYNDYA GHOSE\u003c\/b\u003e, Professor at NYU Stern School of Business\u003c\/p\u003e \u003cp\u003e \u003ci\u003e“Entrepreneurs need to be amazing at recruiting, selling and fundraising.  The Art of Startup Fundraising provides the essential toolkit for mastering a core skill for any entrepreneur.” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eGIL PENCHINA\u003c\/b\u003e, serial entrepreneur and prolific angel investor\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“The Art of Startup Fundraising is a practical and comprehensive resource for entrepreneurs to use again and again.  It captures what startups need to do to be successful in the rapidly evolving financing world, while also providing tips on the fundamentals of building businesses that don’t change over time.” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eMARIANNE HUDSON\u003c\/b\u003e, Executive Director at Angel Capital Association\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“It doesn't matter how great of a business you can build. If you can't raise money, you're toast. Master this book.” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eILYA POZIN\u003c\/b\u003e, Forbes Contributor and CoFounder of Pluto TV and CoFounder of Coplex\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“There is no perfect approach to raising investment for a startup, but there is a certain tribal knowledge out there, that most of us had to learn through several failed attempts.  The Art of Startup Fundraising captures every bit of advice (and then some!) that I would give to any entrepreneur looking for funding.” \u003cbr\u003e-\u003c\/i\u003e \u003cb\u003ePAUL MURPHY\u003c\/b\u003e, Partner at Betaworks and CoFounder of Playdots\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Alejandro's The Art of Startup Fundraising is a must read for any entrepreneur. Clear and concise, he outlines in today's startup community the steps to successfully fundraise. This is the golden era for entrepreneurs, any good idea with proof of concept can get access to money. Know your options!” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eANGELO J. ROBLES\u003c\/b\u003e, Founder and CEO of Family Office Association\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“One of the biggest crimes in the startup community is to watch good ideas and good teams to go unfunded because the Fundraising process isn’t friendly to first-time entrepreneurs.  The Art of Startup Fundraising is Alejandro’s contribution to the ecosystem that does a masterful job filling in knowledge gaps and giving entrepreneurs the best chances of raising the capital they need.”\u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eFRANK ROTMAN\u003c\/b\u003e, Founding Partner at QED Investors\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"The Art of Startup Fundraising delivers a smooth ride on the bumpy road of raising capital and starting a business.  Alejandro Cremades delivers up-to-date details and a clear vision - an important guide for any entrepreneur who seeks to build and scale a business today.”  \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eJEANNE M. SULLIVAN\u003c\/b\u003e, Co-founder, StarVest Partners\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Fundraising can be an incredibly frustrating experience for startup founders because they are at a fundamental disadvantage: they know very little about the process, and investors know a lot. Luckily, Alejandro has taken the time to assemble a detailed blueprint of how it works behind the scenes that will help any founder level the playing field and navigate the process like a pro. If you are raising money for your startup, don't start without reading this book.\"\u003cbr\u003e\u003c\/i\u003e- \u003cb\u003ePEDRO TORRES-PICON\u003c\/b\u003e, Founder and Managing Director at Quotidian Ventures\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"The Art of Startup Fundraising translates art into science. By sharing proven formulas, strategies, and case studies that work, Alejandro Cremades provides a needed service to future entrepreneurs.\" \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eJOSH COHEN\u003c\/b\u003e, Managing Partner at City Light Capital\u003cbr\u003e\u003cbr\u003e\u003ci\u003e“This ought to be a reading requirement for all entrepreneurs when building a business and raising capital.  This is a very well written and informative book, written by a man who is a testament to dedication and creativity when confronted with the challenges of being an entrepreneur and raising capital.” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eCARTER CALDWELL\u003c\/b\u003e, serial entrepreneur and Principal at Cross Atlantic Capital Partners\u003cbr\u003e\u003cbr\u003e\u003ci\u003e“Alejandro is on the bleeding edge of equity crowdfunding today. When he talks about fundraising, startups listen.”\u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eANDREW ACKERMAN\u003c\/b\u003e, Managing Director at Dreamit Ventures\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“Starting a company is full of ups and downs for an entrepreneur and foremost among them can be how to raise money for it. There is no magic bullet to make the process easy, but Cremades comes close in the Art of Startup Fundraising by at least making it intuitive and accessible.“ \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eWESTON GADDY\u003c\/b\u003e, Principal at Bain Capital Ventures\u003cbr\u003e\u003cbr\u003e\u003ci\u003e“Raising capital can be tough. Alejandro provides a step-by-step guidebook to all entrepreneurs that rather spend their time thinking about changing the world instead of thinking of how to raise funds.” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eTOBIAS P. SCHIRMER\u003c\/b\u003e, Managing Partner of JOIN Capital\u003cbr\u003e\u003cbr\u003e\u003ci\u003e\"A superb book on fundraising. Alejandro's guidance should arm entrepreneurs with the necessary tools to close with success a meaningful round of financing.\" \u003cbr\u003e-\u003c\/i\u003e \u003cb\u003eELLEN WEBER\u003c\/b\u003e, Executive Director at Robin Hood Ventures\u003cbr\u003e\u003cbr\u003e\u003ci\u003e“Raising money is hard. But start-up founders all over the world can make it exponentially easier by educating themselves on the process of raising equity capital before they dive into it.  The practical, hands-on advice from Alejandro Cremades in this book provides a solid foundation in that self-education process. Delivered in an approachable format with a key lesson to take-away every few pages, “The Art of Startup Fundraising”  is essential reading for entrepreneurs everywhere.” \u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eALLEN TAYLOR\u003c\/b\u003e, Managing Director at Endeavor\u003c\/p\u003e \u003cp\u003e\u003ci\u003e“There are very few complete resources available to entrepreneurs today to help them navigate the world of fundraising.  Alejandro Cremades does a great job of explaining and demystifying the fundraising process. The Art of Start-up Fundraising will, without question, provide entrepreneurs with a great jump off point.”\u003cbr\u003e\u003c\/i\u003e- \u003cb\u003eSID PAQUETTE\u003c\/b\u003e, Managing Director, OMERS Ventures\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword by \u003ci\u003eBarbara Corcoran \u003c\/i\u003exiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Everything Started with Onevest 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Raising Capital for Your Startup 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpeeding Up the Machine 5\u003c\/p\u003e \u003cp\u003eIt’s Not as Easy as Reading an Article on TechCrunch 6\u003c\/p\u003e \u003cp\u003eThe 18- to 24-Month Plan 7\u003c\/p\u003e \u003cp\u003eMilestones 8\u003c\/p\u003e \u003cp\u003eBreaking Even 9\u003c\/p\u003e \u003cp\u003eExpectations of Investors 9\u003c\/p\u003e \u003cp\u003eOutperform the Competition 11\u003c\/p\u003e \u003cp\u003eMarketing 12\u003c\/p\u003e \u003cp\u003eStorytelling 13\u003c\/p\u003e \u003cp\u003eLeveraging Help 15\u003c\/p\u003e \u003cp\u003eDivide and Conquer 16\u003c\/p\u003e \u003cp\u003eThe Rollercoaster of Emotions 17\u003c\/p\u003e \u003cp\u003eLearn to Love Rejection 18\u003c\/p\u003e \u003cp\u003eConnect the Dots 19\u003c\/p\u003e \u003cp\u003eThe Pros and Cons of Raising Capital 21\u003c\/p\u003e \u003cp\u003eDon’t Underestimate the Need for Capital 22\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Setting Yourself Up for Success 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInvestors Don’t Want to Invest 25\u003c\/p\u003e \u003cp\u003eThe Core of Your Business 26\u003c\/p\u003e \u003cp\u003eExperienced and Talented Management 27\u003c\/p\u003e \u003cp\u003eOrganize Your Corporate Structure with a Legal Team 28\u003c\/p\u003e \u003cp\u003eHelpful Advisors 29\u003c\/p\u003e \u003cp\u003eBuilding Momentum 31\u003c\/p\u003e \u003cp\u003eTeam Alignment 31\u003c\/p\u003e \u003cp\u003eShow Your Competitive Advantage 32\u003c\/p\u003e \u003cp\u003eKnow Your Terms 33\u003c\/p\u003e \u003cp\u003eVision 34\u003c\/p\u003e \u003cp\u003eAttracting Investors Requires Patience 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Crafting the Pitch 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Business Plan Problem 37\u003c\/p\u003e \u003cp\u003eGet the Message Straight and Your Team behind It 38\u003c\/p\u003e \u003cp\u003eThe Elevator Pitch 40\u003c\/p\u003e \u003cp\u003eThe Pitch Deck 41\u003c\/p\u003e \u003cp\u003eAwesome, Effective Pitch Deck Design 43\u003c\/p\u003e \u003cp\u003eThe One Pager 45\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Due Diligence Package 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Interview and the Visit 61\u003c\/p\u003e \u003cp\u003eFind Balance 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Sources of Capital 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBootstrapping 65\u003c\/p\u003e \u003cp\u003eCredit Cards 67\u003c\/p\u003e \u003cp\u003eBusiness Loans 68\u003c\/p\u003e \u003cp\u003eFriends and Family 69\u003c\/p\u003e \u003cp\u003eCrowdfunding 71\u003c\/p\u003e \u003cp\u003eAngel Investors and Super Angels 74\u003c\/p\u003e \u003cp\u003eAngel Groups 76\u003c\/p\u003e \u003cp\u003eFamily Offices 77\u003c\/p\u003e \u003cp\u003eVenture Capital 78\u003c\/p\u003e \u003cp\u003eVenture Debt 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Understanding the VC Game 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDefining Roles in a VC Firm 81\u003c\/p\u003e \u003cp\u003eThe Process of Getting Funded by a VC 83\u003c\/p\u003e \u003cp\u003eHow VCs Monetize 84\u003c\/p\u003e \u003cp\u003eVC Involvement in Your Company 85\u003c\/p\u003e \u003cp\u003eUnderstanding the Value a VC Brings 85\u003c\/p\u003e \u003cp\u003eCutting through the VC Noise 86\u003c\/p\u003e \u003cp\u003eDifferences between Venture Capital and Private Equity 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Investment Rounds Explained 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFriends and Family 89\u003c\/p\u003e \u003cp\u003eMicro Seed Round 92\u003c\/p\u003e \u003cp\u003eSeed Round 95\u003c\/p\u003e \u003cp\u003eSeries A Round 97\u003c\/p\u003e \u003cp\u003eSeries B, C, D Investment Rounds 99\u003c\/p\u003e \u003cp\u003eInitial Public Offering (IPO) 100\u003c\/p\u003e \u003cp\u003eResearch is Critical 102\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Deciding Investment Amounts and Prospects 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNeeded, Realistic, and Ideal Investment Levels 103\u003c\/p\u003e \u003cp\u003eYour Valuation versus Market Valuation: The Asking Price 105\u003c\/p\u003e \u003cp\u003ePersuading Investors with a Financial Forecast 106\u003c\/p\u003e \u003cp\u003eIdentifying Prospective Investors 108\u003c\/p\u003e \u003cp\u003eSix Ways to Contact Investors 109\u003c\/p\u003e \u003cp\u003eCreating a Buzz around Your Startup 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 PR: Creating a Storm and Building Momentum 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Rainmaker Code 113\u003c\/p\u003e \u003cp\u003eJournalist Outreach 114\u003c\/p\u003e \u003cp\u003eSelf-Distributed Press Releases 116\u003c\/p\u003e \u003cp\u003eMore Buzz-Building Tactics for Smart Startups 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 What to Look For in an Investor 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Selecting the Right Investors is So Critical 123\u003c\/p\u003e \u003cp\u003eThree Factors You Should Be Looking For in Investors 124\u003c\/p\u003e \u003cp\u003eThree Factors to Avoid in Investors 126\u003c\/p\u003e \u003cp\u003eSix Key Questions to Ask Potential Investors 128\u003c\/p\u003e \u003cp\u003eSpeed is a Two-Way Street 128\u003c\/p\u003e \u003cp\u003eArming Yourself with Answers 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Term Sheets and Terms 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTerm Sheets 101 131\u003c\/p\u003e \u003cp\u003eTerms within Term Sheets That You Need to Know 140\u003c\/p\u003e \u003cp\u003eTerm Sheet Tactics 143\u003c\/p\u003e \u003cp\u003eSmart Term Sheet Strategies 144\u003c\/p\u003e \u003cp\u003eIf Things Don’t Go Forward 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Closing the Deal 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Importance of Urgency 147\u003c\/p\u003e \u003cp\u003eCreating a Completion Schedule 148\u003c\/p\u003e \u003cp\u003eManaging Expectations 149\u003c\/p\u003e \u003cp\u003eUpdating Your Investors 151\u003c\/p\u003e \u003cp\u003eClosing the Deal is Not the End of the Deal 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Avoiding Common Fundraising Mistakes 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFailing to Connect 153\u003c\/p\u003e \u003cp\u003eClarity and Doing What You Say 155\u003c\/p\u003e \u003cp\u003eSelf-Sabotage in the Deal-Making Process 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Understanding the JOBS Act 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Game Changer 161\u003c\/p\u003e \u003cp\u003eThe JOBS Act 162\u003c\/p\u003e \u003cp\u003eImplications for Startups and Raising Money Online 173\u003c\/p\u003e \u003cp\u003eImplications for Individual Investors 174\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Recommended Tools for Fundraising 177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing the Right Tools 177\u003c\/p\u003e \u003cp\u003eOrganization 178\u003c\/p\u003e \u003cp\u003eResearch 181\u003c\/p\u003e \u003cp\u003eSocial Media 182\u003c\/p\u003e \u003cp\u003eOutsourcing 183\u003c\/p\u003e \u003cp\u003eSales and Administration 184\u003c\/p\u003e \u003cp\u003eFinding Your Investors 185\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Red Flags 187\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKey Red Flags for Startups 187\u003c\/p\u003e \u003cp\u003eGlossary 193\u003c\/p\u003e \u003cp\u003eAbout the Author 197\u003c\/p\u003e \u003cp\u003eIndex 199\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":48866389295447,"sku":"9781119191834","price":17.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781119191834.jpg?v=1722278418","url":"https:\/\/bookcurl.com\/products\/the-art-of-startup-fundraising-9781119191834","provider":"Book Curl","version":"1.0","type":"link"}