{"product_id":"the-art-of-starting-how-to-build-your-creative-business-from-the-ground-up-9781529077575","title":"The Art of Starting: How to Build Your Creative","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eDitch your day job or set up your side project with this ultimate guide to starting and running your own creative business. From two successful entrepreneurs who share everything they wish they they'd known at the beginning.\u003cbr\u003e\u003cbr\u003e‘Together, these two have created a flourishing business’ - \u003ci\u003eVogue\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Art of Starting\u003c\/i\u003e guides you from the first step right through to the everyday running of a successful creative business. Whether your passion is in craft, photography, food, fashion or design, this book is full of indispensable advice.\u003cbr\u003e\u003cbr\u003eIona Mathieson and Romy St Clair are two entrepreneurs who learnt the hard way. Their practical advice helps you to use what you already know and develop future proof skills in a fulfilling job that works for you.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eThe Art of Starting\u003c\/i\u003e you will:\u003cbr\u003e– Discover your strengths, foster community and create meaningful client relationships\u003cbr\u003e– Learn how to value yourself, your product and negotiate fees\u003cbr\u003e– Find out what school didn’t teach; from tax and accounting to social media management and developing community\u003cbr\u003e\u003cbr\u003eIona and Romy started their floristry business SAGE Flowers with no formal training and less than £1,000. In a few short years, they grew a floristry empire, have been lauded as London's go-to florists, and have an enviable client list including Mercedes, Nike, Glossier and Fenty. In \u003ci\u003eThe Art of Starting\u003c\/i\u003e they share tips and secrets from experts and entrepreneurs so that your creative business will succeed too.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003eTogether, these two have created a flourishing business. * Vogue *\u003cbr\u003eThis guide will advise you on how to start your own creative business or simply take up a new side hustle * i-D *\u003cbr\u003e\u003ci\u003eThe Art of Starting\u003c\/i\u003e is such a powerful statement. The first step really is as simple as that. What Iona and Romy have provided is a much needed and important resource to building and running a creative business that honors integrity, people and passion. * Diet Paratha *\u003cbr\u003eAn honest and demystifying manual full of insider wisdom for modern day entrepreneurs – brilliant! * Hazel Gardiner *\u003cbr\u003eLove what the girls are doing. . . It's amazing what they've built together, boss moves * Seapa *\u003cbr\u003eIona and Romy are the true trailblaizers in the creative world. \u003ci\u003eThe Art of Starting\u003c\/i\u003e is a must-read, this is the book you needed yesterday. Refreshing, educational, and beautifully curated. A real reflection of what SAGE has become. * Jaya Nila Aziz, Aesthetician \u0026amp; Founder of Sifali *\u003cbr\u003eUnlike many business owners — change doesn’t scare them. * Evening Standard *\u003cbr\u003eThey know a thing or two about launching a successful business and it’s all detailed in their very first book \u003ci\u003e. . . \u003c\/i\u003ethink of it as a start-up handbook. * The Face *\u003cbr\u003eThis guide will advise you on how to start your own creative business or simply take up a new side hustle * i-D *","brand":"Pan Macmillan","offers":[{"title":"Default Title","offer_id":48740108009815,"sku":"9781529077575","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781529077575.jpg?v=1720053898","url":"https:\/\/bookcurl.com\/products\/the-art-of-starting-how-to-build-your-creative-business-from-the-ground-up-9781529077575","provider":"Book Curl","version":"1.0","type":"link"}