{"product_id":"the-art-of-product-design-9781118763346","title":"The Art of Product Design","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eEmbrace Open Engineering and accelerate the design and manufacturing processes    Product development is a team sport, but most companies don't practice it that way. Organizations should be drawing on the creativity of engaged customers and outsiders, but instead they rely on the same small group of internal \"experts\" for new ideas.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction the Digital Revolution Gets Physical vii\u003c\/p\u003e \u003cp\u003e1 Gearheads Get No Respect 1\u003c\/p\u003e \u003cp\u003e2 Since the Potter’s Wheel, the Most Important Tool in History 13\u003c\/p\u003e \u003cp\u003e3 A Million Engineers on the March 35\u003c\/p\u003e \u003cp\u003e4 New Culture, New Tools Converge in the Cloud 79\u003c\/p\u003e \u003cp\u003e5 Design Challenge: Break Down the Monastery Doors 93\u003c\/p\u003e \u003cp\u003e6 Here’s My Prototype; Please Kick the Crap Out of It 125\u003c\/p\u003e \u003cp\u003e7 Manufacturing: Here You Go; Make This 149\u003c\/p\u003e \u003cp\u003e8 Marketing: Engineers Can Do It Better 181\u003c\/p\u003e \u003cp\u003e9 The Puzzle Pattern Emerges 199\u003c\/p\u003e \u003cp\u003eAppendix 213\u003c\/p\u003e \u003cp\u003eAcknowledgments 219\u003c\/p\u003e \u003cp\u003eIndex 221\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406918132055,"sku":"9781118763346","price":19.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118763346.jpg?v=1730497555","url":"https:\/\/bookcurl.com\/products\/the-art-of-product-design-9781118763346","provider":"Book Curl","version":"1.0","type":"link"}