{"product_id":"the-art-of-political-framing-how-politicians-convince-us-that-they-are-right-9789463721127","title":"The Art of Political Framing: How Politicians","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003ePoliticians employ a wide range of strategies to achieve their goals - and language is one of them. What impact does their language have on us, on their opponents, on the public opinion? \u003cbr\u003e\u003cbr\u003e If language matters, then the interesting question naturally arises how politicians use language to their advantage? How do they use it to convince us of the truth of their views? These questions take us into the world of political framing, which has attracted a lot of attention in recent times and forms the subject of this book.\u003cbr\u003e\u003cbr\u003e Framing is obviously not a new phenomenon, nor is it the preserve of right-wing politicians, as is sometimes suggested. The author discusses both old and new examples of framing, as well as various left and right-wing frames. The examples presented in this book have been carefully selected, in the hope that they will not only help you understand the game of framing and reframing but also show you how much impact you can have by using the right words.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePart One Language and Framing 1. Language matters 2. What is framing and how does it work? Part Two Strategies 3. The 3P model 4. Victims, villains, and heroes 5. Playing with your opponent's values 6. Playing with opposite perspectives 7. Meta-framing 8. Emotion and monopolies on emotion Part Three Reflection 9. How should we value the game of framing and reframing? Notes References","brand":"Amsterdam University Press","offers":[{"title":"Default Title","offer_id":49427748880727,"sku":"9789463721127","price":17.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-art-of-political-framing-how-politicians-convince-us-that-they-are-right-9789463721127","provider":"Book Curl","version":"1.0","type":"link"}