{"product_id":"the-art-of-being-unreasonable-9781118173213","title":"The Art of Being Unreasonable","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eUnorthodox success principles from a billionaire entrepreneur and philanthropist    Eli Broad's embrace of unreasonable thinking has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eForeword \u003ci\u003eMICHAEL BLOOMBERG\u003c\/i\u003e ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e1 The Art of Being Unreasonable 1\u003c\/p\u003e \u003cp\u003e2 Why Not? The Powerful Question 7\u003c\/p\u003e \u003cp\u003e3 Forget Conventional Wisdom 14\u003c\/p\u003e \u003cp\u003e4 Do Your Homework No Matter How Much Time It Takes 23\u003c\/p\u003e \u003cp\u003e5 The Value of Being Second 31\u003c\/p\u003e \u003cp\u003e6 How to Work 24\/7 and Still Get 8 Hours of Sleep 38\u003c\/p\u003e \u003cp\u003e7 Bright and Young Is a Winning Combination 44\u003c\/p\u003e \u003cp\u003e8 Risk 53\u003c\/p\u003e \u003cp\u003e9 How to Get Results 58\u003c\/p\u003e \u003cp\u003e10 Leverage 64\u003c\/p\u003e \u003cp\u003e11 Marketing 71\u003c\/p\u003e \u003cp\u003e12 Investing 79\u003c\/p\u003e \u003cp\u003e13 Negotiation 85\u003c\/p\u003e \u003cp\u003e14 The Logic of Being Logical 94\u003c\/p\u003e \u003cp\u003e15 I Ain't Nothing but a Hound Dog 100\u003c\/p\u003e \u003cp\u003e16 Is That the Best You Can Do? Motivating People by Challenging Them 109\u003c\/p\u003e \u003cp\u003e17 Competition 116\u003c\/p\u003e \u003cp\u003e18 It's Better to Be Respected Than Loved 124\u003c\/p\u003e \u003cp\u003e19 Giving Back 133\u003c\/p\u003e \u003cp\u003e20 Education: Never Let a Crisis Go to Waste 139\u003c\/p\u003e \u003cp\u003e21 The Unreasonableness of Art and Artists 147\u003c\/p\u003e \u003cp\u003e22 Reflections and Second Thoughts 156\u003c\/p\u003e \u003cp\u003eAppendix Eli Broad Career Highlights 166\u003c\/p\u003e \u003cp\u003eIndex 178\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406839030103,"sku":"9781118173213","price":17.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781118173213.jpg?v=1730497294","url":"https:\/\/bookcurl.com\/products\/the-art-of-being-unreasonable-9781118173213","provider":"Book Curl","version":"1.0","type":"link"}