{"product_id":"the-art-and-science-of-entrepreneurship-9789811238420","title":"The Art and Science of Entrepreneurship","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThe Art and Science of Entrepreneurship benefits from the many years of experience of the author and many entrepreneurs in making sense of how the traits and thinking preference of entrepreneurs make them successful. By mapping his entrepreneurial journey and relating practice to theory, the author draws useful lessons for aspiring entrepreneurs. The author hopes that his experience will inspire, guide and give confidence to aspiring entrepreneurs to embark on their journey to develop their idea into a successful start-up.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eIntroduction; The Art of Entrepreneurship:\tThe Entrepreneurial Journey; The Three Mantras of Entrepreneurs; The Three Beliefs of Entrepreneurs; The Three Realities of Entrepreneurship; The Alignment of Your Stars; You Need the Passion; Thinking with Your Heart Not Your Head; The Science of Entrepreneurship:\tTransforming an Idea into a Viable Business; Strategy Development for Start-ups and New Ventures; The Process of Starting a Company - Early Stages; The Business Plan; Pitching; Getting Ready for Formal Fund Raising; Three Rules of Thumb for Fund Raising; What Should Entrepreneurs Look For?; What Do Investors Look for?; The VC Trap; Useful Lessons Learnt:\tHow to Survive the Challenging Times; Lessons Learnt During the Dot Com Era - The Tech Bubble Burst; Surviving the Great Disruption (The COVID-19 Economic Impact); Governance, Culture, Deal Fatigue, Team Disagreement and Backup Plans; Environmental Factors That Make a Good Entrepreneurship Ecosystem; My Entrepreneurship Journey; Conclusion; About the Author;","brand":"World Scientific Publishing Co Pte Ltd","offers":[{"title":"Default Title","offer_id":51047260356951,"sku":"9789811238420","price":85.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9789811238420.jpg?v=1750970871","url":"https:\/\/bookcurl.com\/products\/the-art-and-science-of-entrepreneurship-9789811238420","provider":"Book Curl","version":"1.0","type":"link"}