{"product_id":"the-answer-9781250066442","title":"The Answer","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003ci\u003eThe Answer \u003c\/i\u003eopens the door to the groundbreaking science of solutions by turning problems-and how we solve them-upside down. When we have a problem, most of us zero in, take it apart, and focus until we have it solved. David Niven shows us that focusing on the problem is exactly the wrong way to find an answer. Putting problems at the center of our thoughts shuts down our creative abilities, depletes stamina, and feeds insecurities. \u003ci\u003eThe Answer \u003c\/i\u003eshows us how to transform our daily lives, our work lives, and our family lives with a simple, but rock-solid principle: If you start by thinking about your problems, you'll never make it to a solution.  If you start by thinking about a solution, you'll never worry about your problems again. \u003cbr\u003e\u003cbr\u003eThrough real-life examples and psychology research, David Niven shows us why:\u003cbr\u003e\u003cbr\u003e*Focusing on the problem first makes us 17 times less likely to find an answer\u003cbr\u003e*Being afraid of a problem is natural: we're biologically primed to\u003c\/p\u003e","brand":"St. Martin's Publishing Group","offers":[{"title":"Default Title","offer_id":49989938643287,"sku":"9781250066442","price":11.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781250066442.jpg?v=1739542666","url":"https:\/\/bookcurl.com\/products\/the-answer-9781250066442","provider":"Book Curl","version":"1.0","type":"link"}