{"product_id":"the-analytic-hospitality-executive-9781119129981","title":"The Analytic Hospitality Executive","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTargeted analytics to address the unique opportunities in hospitality and gaming\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Analytic Hospitality Executive\u003c\/i\u003e helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You''ll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book''s targeted guidance provides a roadmap to big data benefi\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eForeword xiii\u003c\/p\u003e \u003cp\u003eAcknowledgments xvii\u003c\/p\u003e \u003cp\u003eAbout the Author xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Building a Strategic Analytic Culture in Hospitality and Gaming 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategic Analytic Culture 3\u003c\/p\u003e \u003cp\u003eMoving Ahead and Staying Ahead with Prescriptive Decision Making 5\u003c\/p\u003e \u003cp\u003eMaking It Happen 9\u003c\/p\u003e \u003cp\u003eGetting Started 13\u003c\/p\u003e \u003cp\u003eHow This Book Can Help 15\u003c\/p\u003e \u003cp\u003eNotes 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Data Management for Hospitality and Gaming 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData Management Challenge and Opportunity 21\u003c\/p\u003e \u003cp\u003eData Storage 29\u003c\/p\u003e \u003cp\u003eData Integration 34\u003c\/p\u003e \u003cp\u003eData Quality 40\u003c\/p\u003e \u003cp\u003eMeasuring the Benefits of Data Management 42\u003c\/p\u003e \u003cp\u003eResponsible Use of Data 43\u003c\/p\u003e \u003cp\u003eConclusion 51\u003c\/p\u003e \u003cp\u003eAdditional Resources 52\u003c\/p\u003e \u003cp\u003eNotes 52\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Data Visualization 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy Are Visualizations So Important? 55\u003c\/p\u003e \u003cp\u003eVisualization Technology 56\u003c\/p\u003e \u003cp\u003eData Handling 58\u003c\/p\u003e \u003cp\u003eVisualization Types 62\u003c\/p\u003e \u003cp\u003eCreating Powerful Visualizations 67\u003c\/p\u003e \u003cp\u003eConclusion 79\u003c\/p\u003e \u003cp\u003eAdditional Resources 80\u003c\/p\u003e \u003cp\u003eNotes 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 From Reactive to Proactive Decision Making: Advanced Analytics in Action 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReactive to Proactive Decision Making 83\u003c\/p\u003e \u003cp\u003eStatistical Analysis 84\u003c\/p\u003e \u003cp\u003eForecasting 91\u003c\/p\u003e \u003cp\u003ePredictive Analytics 96\u003c\/p\u003e \u003cp\u003eOptimization 100\u003c\/p\u003e \u003cp\u003eMachine Learning 103\u003c\/p\u003e \u003cp\u003eText Analytics 104\u003c\/p\u003e \u003cp\u003eMaking It Work—Analytics and Technology 111\u003c\/p\u003e \u003cp\u003eInnovations in Solution Delivery 113\u003c\/p\u003e \u003cp\u003eReal Time and Streaming 118\u003c\/p\u003e \u003cp\u003eConclusion 119\u003c\/p\u003e \u003cp\u003eAdditional Resources 119\u003c\/p\u003e \u003cp\u003eNotes 120\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Analytics for Operations 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOperations 125\u003c\/p\u003e \u003cp\u003eOperations Data 128\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Operations 134\u003c\/p\u003e \u003cp\u003eWorkforce Planning and Optimization 140\u003c\/p\u003e \u003cp\u003eQueues 146\u003c\/p\u003e \u003cp\u003eThe Impact of Queue Configuration 148\u003c\/p\u003e \u003cp\u003eManaging Consumer Perceptions of the Wait 152\u003c\/p\u003e \u003cp\u003eBenchmarking Operations Analytics Capabilities 156\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 158\u003c\/p\u003e \u003cp\u003eConclusion 163\u003c\/p\u003e \u003cp\u003eAdditional Resources 166\u003c\/p\u003e \u003cp\u003eNotes 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Analytics for Marketing 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarketing Data 169\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Marketing 177\u003c\/p\u003e \u003cp\u003eDigital Intelligence 183\u003c\/p\u003e \u003cp\u003eBenchmarking Marketing Analytics Capabilities 191\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 196\u003c\/p\u003e \u003cp\u003eConclusion 199\u003c\/p\u003e \u003cp\u003eAdditional Resources 201\u003c\/p\u003e \u003cp\u003eNotes 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Analytics for Sales 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales Data 205\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Sales 210\u003c\/p\u003e \u003cp\u003eStatistical Analysis 210\u003c\/p\u003e \u003cp\u003eThe Changing Landscape of Sales 212\u003c\/p\u003e \u003cp\u003eBenchmarking Sales Analytics 214\u003c\/p\u003e \u003cp\u003eConclusion 218\u003c\/p\u003e \u003cp\u003eNote 219\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Analytics for Revenue Management 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRevenue Management: A History Lesson 223\u003c\/p\u003e \u003cp\u003eThen Things Changed . . . 227\u003c\/p\u003e \u003cp\u003eRevenue Management Data 229\u003c\/p\u003e \u003cp\u003eRevenue Management Analytics 231\u003c\/p\u003e \u003cp\u003eBenchmarking Revenue Management Analytics Capabilities 247\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 249\u003c\/p\u003e \u003cp\u003eConclusion 252\u003c\/p\u003e \u003cp\u003eAdditional Resources 255\u003c\/p\u003e \u003cp\u003eNotes 255\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Analytics for Performance Analysis 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eData for Performance Analysis 259\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Performance Analysis 263\u003c\/p\u003e \u003cp\u003eBenchmarking Performance Analytics Capabilities 267\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 269\u003c\/p\u003e \u003cp\u003eConclusion 273\u003c\/p\u003e \u003cp\u003eAdditional Resources 273\u003c\/p\u003e \u003cp\u003eNotes 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Analytics for Gaming 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGaming Data 278\u003c\/p\u003e \u003cp\u003eAdvanced Analytics for Gaming 281\u003c\/p\u003e \u003cp\u003eCasino Floor Revenue Optimization 285\u003c\/p\u003e \u003cp\u003eFraud and Anti–Money Laundering 294\u003c\/p\u003e \u003cp\u003eBenchmarking Gaming Analytics Capabilities 299\u003c\/p\u003e \u003cp\u003eTechnology and People Investments 300\u003c\/p\u003e \u003cp\u003eConclusion 303\u003c\/p\u003e \u003cp\u003eAdditional Resources 304\u003c\/p\u003e \u003cp\u003eNotes 304\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Pulling It All Together: Building an Analytical Organization 307\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting Started: Well-Defi ned, Small Projects for Maximum Impact 309\u003c\/p\u003e \u003cp\u003eOrganizing Your Analytics Department 316\u003c\/p\u003e \u003cp\u003eThe Build versus Buy Decision 324\u003c\/p\u003e \u003cp\u003eIntegrated Decision Making 327\u003c\/p\u003e \u003cp\u003eConclusion 337\u003c\/p\u003e \u003cp\u003eAdditional Resources 340\u003c\/p\u003e \u003cp\u003eNotes 341\u003c\/p\u003e \u003cp\u003eAppendix 1 Case Study from Infor: Analytics Opportunities in Operations 343\u003c\/p\u003e \u003cp\u003eAppendix 2 Case Study from IDeaS: Meetings and Events Revenue Management 349\u003c\/p\u003e \u003cp\u003eAppendix 3 Why Dynamic? 367\u003c\/p\u003e \u003cp\u003eAppendix 4 Chapter Questions 377\u003c\/p\u003e \u003cp\u003eReferences 385\u003c\/p\u003e \u003cp\u003eIndex 389\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49406993400151,"sku":"9781119129981","price":27.99,"currency_code":"GBP","in_stock":false}],"url":"https:\/\/bookcurl.com\/products\/the-analytic-hospitality-executive-9781119129981","provider":"Book Curl","version":"1.0","type":"link"}