{"product_id":"the-american-retail-value-proposition-9781442637177","title":"The American Retail Value Proposition","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWhether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eForeword  PART 1: AN INTRODUCTION TO THE RETAIL VALUE  PROPOSITION  1 Crafting Value  2 Segmentation and Differentiation  PART 2: THE SHOPPING ENVIRONMENT  3 Locations and Formats  4 Inside the Store  5 Omnichannel Retailing  PART 3: PRODUCT SELECTION   6 Buying and Merchandise Management  7 Category Management  PART 4: CUSTOMER ENGAGEMENT   8 Managing Customer Relationships  9 Customer Valuation  10 Customer Loyalty  PART 5: PUTTING IT ALL TOGETHER  11 Retail Pricing   12 Propositions: Pitfalls and Potential   Notes    Acknowledgments    Index","brand":"University of Toronto Press","offers":[{"title":"Default Title","offer_id":49408359792983,"sku":"9781442637177","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9781442637177.jpg?v=1730502584","url":"https:\/\/bookcurl.com\/products\/the-american-retail-value-proposition-9781442637177","provider":"Book Curl","version":"1.0","type":"link"}