{"product_id":"the-age-of-responsibility-9780470688571","title":"The Age of Responsibility","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eThe new generation of CSR\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn this landmark book Wayne Visser shows how the old model of Corporate Sustainability \u0026amp; Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as ''greenwash'') to a more interactive, stakeholder-driven model.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProvides a ''second generation'' approach to CSR that will breathe new life into the movement\u003c\/li\u003e \u003cli\u003eCan increase the effectiveness of CSR as a strategy to create positive change in society through business\u003c\/li\u003e \u003cli\u003eAcknowledges the challenges faced by conventional businesses and provides the measures needed to face these\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\"The book is thought provoking, insightful and at the same time easy to read ... a must read.\" (BalticCSR.wordpress.com, May 2011)\u003c\/p\u003e \u003cp\u003e\"... this book is tremendously well researched and the main message is crystal clear… I strongly recommend reading.\" (AheadAhead.com, May 2011)\u003c\/p\u003e \u003cp\u003e\"... deeply reflective of the state of the world ... society, business and people who change our lives ... we should all read this book.\" (Lohas.de, June 2011)\u003c\/p\u003e \u003cp\u003e\"... offers a wealth of case studies ... easy to navigate and digest ... Visser's message is one of optimism and hope.\" (Bookgeeks.co.uk, June 2011)\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eList of boxes, cases, figures and tables ix  \u003cp\u003eForeword by \u003ci\u003eJeffrey Hollender\u003c\/i\u003e xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xvii\u003c\/p\u003e \u003cp\u003eAbout the author xviii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: The call to responsibility\u003c\/b\u003e \u003cb\u003e1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Our ability to respond 3\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: The ages and stages of CSR\u003c\/b\u003e \u003cb\u003e21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2 The age of greed 23\u003c\/p\u003e \u003cp\u003e3 The age of philanthropy 49\u003c\/p\u003e \u003cp\u003e4 The age of marketing 73\u003c\/p\u003e \u003cp\u003e5 The age of management 95\u003c\/p\u003e \u003cp\u003e6 The age of responsibility 131\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: The principles of CSR 2.0\u003c\/b\u003e \u003cb\u003e153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 The principle of creativity 155\u003c\/p\u003e \u003cp\u003e8 The principle of scalability 189\u003c\/p\u003e \u003cp\u003e9 The principle of responsiveness 221\u003c\/p\u003e \u003cp\u003e10 The principle of glocality 249\u003c\/p\u003e \u003cp\u003e11 The principle of circularity 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Our ability to change\u003c\/b\u003e \u003cb\u003e313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 The matrix of change 315\u003c\/p\u003e \u003cp\u003e13 Making a difference 343\u003c\/p\u003e \u003cp\u003eBibliography 367\u003c\/p\u003e \u003cp\u003eIndex 377\u003c\/p\u003e \u003cp\u003eOther books by Wayne Visser 390\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402412007767,"sku":"9780470688571","price":23.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470688571.jpg?v=1730480320","url":"https:\/\/bookcurl.com\/products\/the-age-of-responsibility-9780470688571","provider":"Book Curl","version":"1.0","type":"link"}