{"product_id":"the-abc-complete-book-of-school-marketing-atla-monograph-9780810839472","title":"The ABC Complete Book of School Marketing ATLA","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eWondering how to compete in the expanding educational marketplace? This guide can help you develop a master plan for your school district and enhance your efforts to improve your schools. Through a five-step approach, this workbook will revolutionize your school's thinking.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e...the book offers an excellent presentation on the change process and a school district's approach to change * School Administrator *\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eChapter 1 Welcome to the world of radical change Chapter 2 Perspectives on planning and marketing Chapter 3 What's an education…and where's its constituency? Chapter 4 Are you too busy to think? Chapter 5 Change forces and their implications Chapter 6 Overcoming resistance to change Chapter 7 Ten lies we keep telling ourselves Chapter 8 What people choose when they have a choice Chapter 9 The ABCs of planning and marketing: An outline Chapter 10 The ABCs of planning and marketing: Step-by-step Chapter 11 The concepts of marketing, targeting, and positioning Chapter 12 Marketing in action: A case study Chapter 13 Marketing in action: Champions for Children Chapter 14 Marketing in action: Taking it personally Chapter 15 Marketing in action: School finance campaigns Chapter 16 Marketing in action: How to leave a legacy Chapter 17 Appendix A: The Market-Driven System forms Chapter 18 Appendix B: Marketing Tools Chapter 19 Appendix C: Marketing Plans, Techniques, and Ideas Chapter 20 Appendix D: Cooperation: A framework for the future","brand":"Rowman \u0026 Littlefield","offers":[{"title":"Default Title","offer_id":49527812456791,"sku":"9780810839472","price":112.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780810839472.jpg?v=1731869337","url":"https:\/\/bookcurl.com\/products\/the-abc-complete-book-of-school-marketing-atla-monograph-9780810839472","provider":"Book Curl","version":"1.0","type":"link"}