{"product_id":"the-800pound-gorilla-of-sales-9780470496756","title":"The 800Pound Gorilla of Sales","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eSmart insight and best practices for achieving sales excellence in any market\u003cbr\u003e \u003cbr\u003e The proverbial 800-pound gorilla is the monster in the room that you just can't ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair share of business, and winning time after time. How can you compete with that? More importantly, how can you be that?\u003cbr\u003e \u003cbr\u003e \u003ci\u003eThe 800-Pound Gorilla of Sales\u003c\/i\u003e uses case studies of individuals and companies who dominate their markets to show you how to become the biggest beast in your particular sales jungle. Combining sales best practices, creative marketing, memorable service, and innovative techniques, this monster of a sales guide doesn't just show you how to win more business; it shows you how to win almost all of the business.\u003cbr\u003e \u003cbr\u003e  Includes real-world examples and proven tactics for total sales domination\u003cbr\u003e  Written by a professiona\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003e\u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003ePrologue: awakening—day one xiii\u003c\/p\u003e \u003cp\u003eIntroduction: why it’s good to be an 800-pound gorilla xxi\u003c\/p\u003e \u003cp\u003e1 Live Large, Take Charge: Why 800-Pound Gorillas Think Bigger Than Anyone Else 1\u003c\/p\u003e \u003cp\u003e2 When You’re Really Big, It’s Hard to Hide Anywhere: Why 800-Pound Gorillas Must Be Authentic 14\u003c\/p\u003e \u003cp\u003e3 Thank You, American Tourister: Why 800-Pound Gorillas Get to Rattle the Cage 28\u003c\/p\u003e \u003cp\u003e4 No One’s Ever Done It Before: Why 800- Pound Gorillas Do What Others Won’t 38\u003c\/p\u003e \u003cp\u003e5 Because They Look Good in Blue Tights: Why 800-Pound Gorillas Are Heroes to Those They Serve 56\u003c\/p\u003e \u003cp\u003e6 The Really Strong Really Silent Type: How 800-Pound Gorillas Talk Less and Do More 66\u003c\/p\u003e \u003cp\u003e7 One Banana, Two Banana: How 800-Pound Gorillas Add Value 77\u003c\/p\u003e \u003cp\u003e8 Roarrrrrr!: Why 800-Pound Gorillas Are the Ones Others Quote 90\u003c\/p\u003e \u003cp\u003e9 Speak the Language of Yes, but Take No for an Answer: How 800-Pound Gorillas Get Beyond Rejection in Selling 106\u003c\/p\u003e \u003cp\u003e10 Where the Leopards Hang Out: Why 800-Pound Gorillas Know Their Competition 116\u003c\/p\u003e \u003cp\u003e11 It’s More Fun to Beat Your Chest and Roar: Why 800-Pound Gorillas Bring Passion to All They Do 125\u003c\/p\u003e \u003cp\u003e12 Foraging, Shelter, and Mating: Why 800-Pound Gorillas Master the Fundamentals 137\u003c\/p\u003e \u003cp\u003e13 The Action Plan: How You Will Become the Next 800-Pound Gorilla 153\u003c\/p\u003e \u003cp\u003eEpilogue: revelation—end of day one 161\u003c\/p\u003e \u003cp\u003eAbout the author 165\u003c\/p\u003e \u003cp\u003eIndex 167\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402343031127,"sku":"9780470496756","price":15.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780470496756.jpg?v=1730480127","url":"https:\/\/bookcurl.com\/products\/the-800pound-gorilla-of-sales-9780470496756","provider":"Book Curl","version":"1.0","type":"link"}