{"product_id":"the-7-irrefutable-rules-of-small-business-growth-9780471707608","title":"The 7 Irrefutable Rules of Small Business Growth","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eStarting a small business and making it a success isn't easy. In fact, most small business owners don't get rich and many fail. This book presents the straight truth on small business success. It doesn't offer cure--alls for every small business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003ePreface: Did I Really Say “Irrefutable”?  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eAbout the Author.\u003c\/p\u003e \u003cp\u003eChapter 1: A Realist’s View of the Small Business Landscape.\u003c\/p\u003e \u003cp\u003eChapter 2: Are You Really the Entrepreneurial Type?\u003c\/p\u003e \u003cp\u003eChapter 3: RULE 1: Establish and Maintain a Strong Sense of Purpose.\u003c\/p\u003e \u003cp\u003eChapter 4: RULE 2: Thoroughly Understand the Marketplace.\u003c\/p\u003e \u003cp\u003eChapter 5: RULE 3: Build an Effective Growth Planning System.\u003c\/p\u003e \u003cp\u003eChapter 6: RULE 4: Develop Customer-Driven Processes.\u003c\/p\u003e \u003cp\u003eChapter 7: RULE 5: Put the Power of Technology to Work.\u003c\/p\u003e \u003cp\u003eChapter 8: RULE 6: Attract and Keep the Best and the Brightest.\u003c\/p\u003e \u003cp\u003eChapter 9: RULE 7: See the Future More Clearly.\u003c\/p\u003e \u003cp\u003eAppendix: Personality Tests That Measure Entrepreneurial Types.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e","brand":"John Wiley \u0026 Sons Inc","offers":[{"title":"Default Title","offer_id":49402656981335,"sku":"9780471707608","price":11.69,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780471707608.jpg?v=1730481140","url":"https:\/\/bookcurl.com\/products\/the-7-irrefutable-rules-of-small-business-growth-9780471707608","provider":"Book Curl","version":"1.0","type":"link"}