{"product_id":"text-analytics-in-marketing-9783032080851","title":"Text Analytics in Marketing","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eIntroduction to Text Analytics in Marketing: A Practical Guide for Students and Researchers.- Textual Data, String Handling, Regular Expressions, and Data Structures.- Obtaining Textual Data for Marketing Analytics, Web Scraping, APIs, and Structured Sources.- Basic Text Analysis, Preprocessing, Bag of Words, TF-IDF, and Exploratory Statistics.- Clustering Text for Marketing Segmentation, Similarity Measures and Grouping.- Text Classification, LDA, KNN, SVM, Neural Networks, and Fast Text.- Topic Modeling for Marketing Insights, Latent Dirichlet Allocation and Structural Topic Models.- Sentiment and Emotion Analysis in Marketing, Lexicons, Machine Learning, and Aspect Based Methods.- Named Entity Recognition and Extractive Summarization.- Word Embeddings and Transformers for Marketing Text Analytics.\u003c\/p\u003e","brand":"Springer","offers":[{"title":"Default Title","offer_id":53195534795095,"sku":"9783032080851","price":94.99,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/bookcurl.com\/products\/text-analytics-in-marketing-9783032080851","provider":"Book Curl","version":"1.0","type":"link"}