{"product_id":"testing-1-2-3-9780804756129","title":"Testing 1  2  3","description":"\u003cb\u003eBook Synopsis\u003c\/b\u003e\u003cbr\u003eThis book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTrade Review\u003c\/b\u003e\u003cbr\u003e\"This is the first book which is particularly devoted to applications of experimental design in marketing, service operations and general business problems. he authors give an easy to read non-technical treatment of full and fractional factorial designs supplemented by 13 cases.\"—\u003ci\u003eAustrian Journal of Statistics\u003c\/i\u003e\u003cbr\u003e\"Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and practical value of these methods. The real-world examples used in the book are excellent.\"—Bovas Abraham, University of Waterloo\u003cbr\u003e\"The authors present a wealth of interesting examples, many of which come from marketing, to minimize mathematical formalism and to help students learn how experimental design methods work and why they are so potentially useful. At last we have an accessible and relevant resource to learn about these powerful ideas.\"—Bert Gunter, Principal Biostatistician, Genentech\u003cbr\u003e\"Ledolter and Swersey bring the powerful methodology of statistically designed experiments to the market researcher and service systems analyst. They provide a wealth of detailed real world examples, share many practical insights, and provide just the right amount of theory so that the methods can be understood and used properly. This is an empowering book.\" —Peter Kolesar, Professor Emeritus, Columbia Business School\u003cbr\u003e\"The authors are to be commended for their presentation of an eminently readable text that broadly—yet thoroughly—exposes marketers to statistical experimentation. The marketing practitioner will find case studies that amply demonstrate the benefits of the experimental approach. The marketing researcher will find assured guidance on how to design, execute, and analyze experiments of some complexity. This unique combination makes it a timely, important, and highly recommended text.\" —Martin Koschat, International Institute for Management Development\u003cbr\u003e\"The exposition is crisp and the basic concepts of experimental design are made readily accessible through uncommonly clear explanations. The strong emphasis on the efficiency of factorial experimentation over changing one factor at a time provides the reader with clear understanding of the benefits of the former approach.\" —\u003ci\u003eAmerican Statistician\u003c\/i\u003e\u003cbr\u003e\"The authors are to be commended for writing a book that specifically targets the use of Design of Experiments (DOE) in non-manufacturing environment...This book fills an important void in the DOE because it targets an application area of DOE where very little has been previously published.\" —\u003ci\u003eJournal of Quality Technology\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003cbr\u003eContents  Chapter 1\tIntroduction\t000  Chapter 2\tA Review of Basic Statistical Concepts\t000  Chapter 3\tTesting Differences Among Several Means: Completely Randomized and   Randomized Complete Block Experiments\t000  Chapter 4\tTwo-Level Factorial Experiments\t000  Chapter 5\tTwo-Level Fractional Factorial Designs\t000  Chapter 6\tPlackett-Burman Designs\t000  Chapter 7\tExperiments with Factors at Three or More Levels\t000  Chapter 8\tNonorthogonal Designs and Computer Software for Design Construction and   Data Analysis\t000  Appendix\tCase Studies\t000  References\t000  Index\t000","brand":"Stanford University Press","offers":[{"title":"Default Title","offer_id":49405569007959,"sku":"9780804756129","price":55.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1739\/5799\/files\/9780804756129.jpg?v=1730492867","url":"https:\/\/bookcurl.com\/products\/testing-1-2-3-9780804756129","provider":"Book Curl","version":"1.0","type":"link"}